| Serial Number | 99372456 |
| Word Mark | VELO REWARDS |
| Filing Date | Wednesday, September 3, 2025 |
| Status | 680 - APPROVED FOR PUBLICATION |
| Status Date | Saturday, February 14, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | NOT AVAILABLE |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Description of Mark | The mark consists of the words "VELO REWARDS" written in a stylized font. |
| NOT AVAILABLE | "REWARDS" |
| Goods and Services | Administration of a customer loyalty program which provides points to customers for purchasing company's products, which are redeemable for rewards |
| Translation of Words in Mark | The English translation of VELO in the mark is VEIL. |
| Goods and Services | Oral nicotine pouches for use as a tobacco substitute, not for medical purposes |
| International Class | 034 - Tobacco; smokers' articles; matches. |
| US Class Codes | 002, 008, 009, 017 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, September 3, 2025 |
| Primary Code | 034 |
| First Use Anywhere Date | Friday, February 28, 2025 |
| First Use In Commerce Date | Friday, February 28, 2025 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, September 3, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, February 11, 2025 |
| First Use In Commerce Date | Tuesday, February 11, 2025 |
| Party Name | RAI Strategic Holdings, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Winston-Salem, NC 27101 |
| Event Date | Event Description |
| Wednesday, September 3, 2025 | NEW APPLICATION ENTERED |
| Wednesday, September 3, 2025 | APPLICATION FILING RECEIPT MAILED |
| Friday, January 23, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, January 24, 2026 | ASSIGNED TO EXAMINER |
| Friday, February 6, 2026 | NON-FINAL ACTION WRITTEN |
| Friday, February 6, 2026 | NON-FINAL ACTION E-MAILED |
| Friday, February 6, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, February 12, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, February 12, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, February 12, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Saturday, February 14, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |