VB VIYANT BEAUTY Trademark
Trademark Overview
On Thursday, September 12, 2024, a trademark application was filed for VB VIYANT BEAUTY with the United States Patent and Trademark Office. The USPTO has given the VB VIYANT BEAUTY trademark a serial number of 98748220. The federal status of this trademark filing is REGISTERED as of Tuesday, June 10, 2025. This trademark is owned by Viyant Beauty LLC. The VB VIYANT BEAUTY trademark is filed in the Cosmetics & Cleaning Products category with the following description:
Non-medicated hair care preparations; Non-medicated skin care preparations; Cosmetics
General Information
| Serial Number | 98748220 |
| Word Mark | VB VIYANT BEAUTY |
| Filing Date | Thursday, September 12, 2024 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, June 10, 2025 |
| Registration Number | 7823633 |
| Registration Date | Tuesday, June 10, 2025 |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, April 22, 2025 |
Trademark Statements
| Description of Mark | The mark consists of stylized logo featuring the letters "VB" intertwined. The letter "V" is represented in a bold, uppercase font and is aligned to the left, forming the left vertical stroke of the letter "B." The letter "B" is also in a bold, uppercase font, with its left vertical stroke formed by the "V." Below the "VB" design, the words "VIYANT BEAUTY" are written in a stylized font. |
| Pseudo Mark | VIYANT BEAUTY VIYANT BEAUTY |
| Goods and Services | Non-medicated hair care preparations; Non-medicated skin care preparations; Cosmetics |
| NOT AVAILABLE | BEAUTY |
Classification Information
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, September 12, 2024 |
| Primary Code | 003 |
| First Use Anywhere Date | Friday, April 28, 2023 |
| First Use In Commerce Date | Friday, April 28, 2023 |
Trademark Owner History
| Party Name | Viyant Beauty LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Bakersfield, CA 93306 |
| Party Name | Viyant Beauty LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Bakersfield, CA 93306 |
| Party Name | Viyant Beauty LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Bakersfield, CA 93306 |
Trademark Events
| Event Date | Event Description |
| Thursday, September 12, 2024 | NEW APPLICATION ENTERED |
| Thursday, September 12, 2024 | APPLICATION FILING RECEIPT MAILED |
| Friday, March 21, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, March 22, 2025 | ASSIGNED TO EXAMINER |
| Saturday, March 22, 2025 | NON-FINAL ACTION WRITTEN |
| Saturday, March 22, 2025 | NON-FINAL ACTION E-MAILED |
| Saturday, March 22, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, March 24, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, March 24, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, March 24, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, March 24, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, April 16, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, April 22, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, April 22, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 10, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, June 10, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
