VANTAGEPRIORITY Trademark
Trademark Overview
On Wednesday, September 10, 2025, a trademark application was filed for VANTAGEPRIORITY with the United States Patent and Trademark Office. The USPTO has given the VANTAGEPRIORITY trademark a serial number of 99385879. The federal status of this trademark filing is PUBLICATION/ISSUE REVIEW COMPLETE as of Wednesday, March 11, 2026. This trademark is owned by Iteris, Inc.. The VANTAGEPRIORITY trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Construction & Repair Services, Transportation & Storage Services, and Computer & Software Services & Scientific Services categories with the following description:
Installation and maintenance of traffic control apparatus
Traffic control equipment, namely, electrical traffic controllers and cellular modems, all for granting priority and preemption access to vehicles of first responders, public safety personnel, government personnel and public transportation; Traffic control equipment, namely, electronic sensors; Traffic control equipment, namely, communication equipment in the nature of wired computer networking hardware and wireless transmitters and receivers; Traffic control equipment, namely, electrical controllers for use with traffic signal systems
Traffic information; Providing information related to traffic and traffic congestion; traffic information services; providing traffic information; Providing road and traffic information
Software as a service (SAAS) services featuring software for monitoring, controlling, and managing traffic signal systems specially designed for granting priority and preemption access to vehicles of first responders, public safety personnel, government personnel and public transportation; Software as a service (SAAS) services featuring software for the remote management of traffic signal systems, including those specially designed for granting priority and preemption access to vehicles of first responders, public safety personnel, government personnel and public transportation; Providing a website featuring technology that enables users to remotely access, configure, and control traffic signal systems specially designed for granting priority and preemption access to vehicles of first responders, public safety personnel, government personnel and public transportation; Electronic reporting of traffic signal systems specially designed for granting priority and preemption accessÂ...
General Information
| Serial Number | 99385879 |
| Word Mark | VANTAGEPRIORITY |
| Filing Date | Wednesday, September 10, 2025 |
| Status | 681 - PUBLICATION/ISSUE REVIEW COMPLETE |
| Status Date | Wednesday, March 11, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, March 31, 2026 |
Trademark Statements
| Goods and Services | Installation and maintenance of traffic control apparatus |
| Pseudo Mark | VANTAGE PRIORITY |
| Goods and Services | Traffic control equipment, namely, electrical traffic controllers and cellular modems, all for granting priority and preemption access to vehicles of first responders, public safety personnel, government personnel and public transportation; Traffic control equipment, namely, electronic sensors; Traffic control equipment, namely, communication equipment in the nature of wired computer networking hardware and wireless transmitters and receivers; Traffic control equipment, namely, electrical controllers for use with traffic signal systems |
| Goods and Services | Traffic information; Providing information related to traffic and traffic congestion; traffic information services; providing traffic information; Providing road and traffic information |
| Goods and Services | Software as a service (SAAS) services featuring software for monitoring, controlling, and managing traffic signal systems specially designed for granting priority and preemption access to vehicles of first responders, public safety personnel, government personnel and public transportation; Software as a service (SAAS) services featuring software for the remote management of traffic signal systems, including those specially designed for granting priority and preemption access to vehicles of first responders, public safety personnel, government personnel and public transportation; Providing a website featuring technology that enables users to remotely access, configure, and control traffic signal systems specially designed for granting priority and preemption access to vehicles of first responders, public safety personnel, government personnel and public transportation; Electronic reporting of traffic signal systems specially designed for granting priority and preemption access to vehicles of first responders, public safety personnel, government personnel and public transportation, in real-time using computers and sensors for determining the operational status and performance of such traffic signal systems |
Classification Information
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, September 10, 2025 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 037 - Building construction; repair; installation services. |
| US Class Codes | 100, 103, 106 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, September 10, 2025 |
| Primary Code | 037 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 039 - Transport; packaging and storage of goods; travel arrangement. |
| US Class Codes | 100, 105 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, September 10, 2025 |
| Primary Code | 039 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, September 10, 2025 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Iteris, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Austin, TX 78746
US |
Trademark Events
| Event Date | Event Description |
| Wednesday, September 10, 2025 | NEW APPLICATION ENTERED |
| Wednesday, September 10, 2025 | APPLICATION FILING RECEIPT MAILED |
| Monday, February 2, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, February 3, 2026 | ASSIGNED TO EXAMINER |
| Saturday, March 7, 2026 | EXAMINERS AMENDMENT -WRITTEN |
| Saturday, March 7, 2026 | EXAMINERS AMENDMENT E-MAILED |
| Saturday, March 7, 2026 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Saturday, March 7, 2026 | EXAMINER'S AMENDMENT ENTERED |
| Saturday, March 7, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
