| Serial Number | 90239296 |
| Word Mark | VALUEMAX |
| Filing Date | Wednesday, October 7, 2020 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, April 27, 2021 |
| Registration Number | 6335158 |
| Registration Date | Tuesday, April 27, 2021 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, February 9, 2021 |
| Goods and Services | Providing administration of extended service contracts, namely, extended warranty contracts on motor vehicles |
| Pseudo Mark | VALUE MAX |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, November 20, 2020 |
| Primary Code | 036 |
| First Use Anywhere Date | Tuesday, December 31, 2019 |
| First Use In Commerce Date | Tuesday, December 31, 2019 |
| Party Name | ENDURANCE DEALER SERVICES, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Northbrook, IL 60062 |
| Party Name | ENDURANCE DEALER SERVICES, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Northbrook, IL 60062 |
| Party Name | ENDURANCE DEALER SERVICES, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Northbrook, IL 60062 |
| Event Date | Event Description |
| Tuesday, April 27, 2021 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, February 9, 2021 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, February 9, 2021 | PUBLISHED FOR OPPOSITION |
| Wednesday, January 20, 2021 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Wednesday, January 13, 2021 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Thursday, January 7, 2021 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, January 4, 2021 | ASSIGNED TO EXAMINER |
| Friday, November 20, 2020 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Saturday, October 10, 2020 | NEW APPLICATION ENTERED IN TRAM |