VALUE GUARD Trademark

Trademark Overview


On Monday, August 11, 2003, a trademark application was filed for VALUE GUARD with the United States Patent and Trademark Office. The USPTO has given the VALUE GUARD trademark a serial number of 78285670. The federal status of this trademark filing is REGISTERED AND RENEWED as of Friday, February 5, 2016. This trademark is owned by General Motors Acceptance Corporation. The VALUE GUARD trademark is filed in the Insurance & Financial Services and Construction & Repair Services categories with the following description:

Motor vehicle maintenance and repair services

Underwriting and administration of extended warranty contracts for motor vehicles
value guard

General Information


Serial Number78285670
Word MarkVALUE GUARD
Filing DateMonday, August 11, 2003
Status800 - REGISTERED AND RENEWED
Status DateFriday, February 5, 2016
Registration Number3017254
Registration DateTuesday, November 22, 2005
Mark Drawing1 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, May 10, 2005

Trademark Statements


Goods and ServicesMotor vehicle maintenance and repair services
Goods and ServicesUnderwriting and administration of extended warranty contracts for motor vehicles

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, August 25, 2003
Primary Code036
First Use Anywhere DateSunday, October 1, 2000
First Use In Commerce DateSunday, October 1, 2000

International Class037 - Building construction; repair; installation services.
US Class Codes100, 103, 106
Class Status Code6 - Active
Class Status DateMonday, August 25, 2003
Primary Code037
First Use Anywhere DateSunday, October 1, 2000
First Use In Commerce DateSunday, October 1, 2000

Trademark Owner History


Party NameALLY FINANCIAL INC.
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressDETROIT, MI 48226

Party NameGeneral Motors Acceptance Corporation
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressDetroit, MI 482652000

Party NameGeneral Motors Acceptance Corporation
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressDetroit, MI 482652000

Party NameGeneral Motors Acceptance Corporation
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressDetroit, MI 482652000

Trademark Events


Event DateEvent Description
Wednesday, February 4, 2004ASSIGNED TO EXAMINER
Friday, February 6, 2004NON-FINAL ACTION MAILED
Tuesday, July 27, 2004TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, July 27, 2004CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, October 14, 2004ASSIGNED TO LIE
Thursday, October 28, 2004FINAL REFUSAL WRITTEN
Thursday, October 28, 2004FINAL REFUSAL E-MAILED
Monday, November 1, 2004TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, November 1, 2004CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, November 4, 2004ASSIGNED TO LIE
Thursday, November 4, 2004AMENDMENT FROM APPLICANT ENTERED
Wednesday, December 8, 2004APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, January 25, 2005LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, April 20, 2005NOTICE OF PUBLICATION
Tuesday, May 10, 2005PUBLISHED FOR OPPOSITION
Thursday, June 9, 2005EXTENSION OF TIME TO OPPOSE RECEIVED
Saturday, October 8, 2005EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED
Tuesday, November 22, 2005REGISTERED-PRINCIPAL REGISTER
Tuesday, November 21, 2006TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, November 21, 2006ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, December 13, 2006ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Monday, July 6, 2009TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, March 3, 2010ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, June 2, 2010AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, May 31, 2011TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, May 31, 2011TEAS SECTION 8 & 15 RECEIVED
Thursday, July 7, 2011CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, July 11, 2011REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Monday, July 11, 2011NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Saturday, April 5, 2014TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, November 18, 2015TEAS SECTION 8 & 9 RECEIVED
Thursday, February 4, 2016CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, February 5, 2016REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Friday, February 5, 2016REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Friday, February 5, 2016NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Tuesday, November 8, 2016TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, November 8, 2016APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, June 29, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, June 29, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, November 22, 2024COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED