| Serial Number | 85969309 |
| Word Mark | VALUE CHOICE |
| Filing Date | Tuesday, June 25, 2013 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, June 20, 2025 |
| Registration Number | 4653759 |
| Registration Date | Tuesday, December 9, 2014 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, June 3, 2014 |
| Description of Mark | The mark consists of the stylized wording "VALUE CHOICE" appearing within a generally circular shape having jagged edges. |
| Goods and Services | Gear oil, hydraulic oil, and passenger car motor oil |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Transmission oil, diesel exhaust fluid, anti-freeze, coolants, and tractor fluid consisting essentially of transmission oil and hydraulic oil |
| NOT AVAILABLE | "VALUE" |
| International Class | 001 - Chemicals used in industry, science and photography, as well as in agriculture, horticulture and forestry; unprocessed artificial resins; unprocessed plastics; manures; fire extinguishing compositions; tempering and soldering preparations; chemical substances for preserving foodstuffs; tanning substances; adhesives used in industry. |
| US Class Codes | 001, 005, 006, 010, 026, 046 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, June 20, 2025 |
| Primary Code | 001 |
| First Use Anywhere Date | Sunday, July 7, 2013 |
| First Use In Commerce Date | Sunday, July 7, 2013 |
| International Class | 004 - Industrial oils and greases; lubricants; dust absorbing, wetting and binding compositions; fuels (including motor spirit) and illuminants; candles and wicks for lighting. |
| US Class Codes | 001, 006, 015 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, June 20, 2025 |
| Primary Code | 004 |
| First Use Anywhere Date | Sunday, July 7, 2013 |
| First Use In Commerce Date | Sunday, July 7, 2013 |
| Party Name | RELADYNE, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | CINCINNATI, OH 45236 |
| Party Name | Western Marketing, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Abilene, TX 79604 |
| Party Name | Western Marketing, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Abilene, TX 79604 |
| Party Name | Western Marketing, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Abilene, TX 79604 |
| Event Date | Event Description |
| Friday, June 28, 2013 | NEW APPLICATION ENTERED |
| Monday, July 8, 2013 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, October 3, 2013 | ASSIGNED TO EXAMINER |
| Friday, April 4, 2014 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, April 4, 2014 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, July 9, 2013 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, October 4, 2013 | PRIORITY ACTION WRITTEN |
| Friday, October 4, 2013 | PRIORITY ACTION E-MAILED |
| Friday, October 4, 2013 | NOTIFICATION OF PRIORITY ACTION E-MAILED |
| Friday, April 4, 2014 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Saturday, April 26, 2014 | ASSIGNED TO LIE |
| Saturday, April 26, 2014 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Tuesday, July 29, 2014 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Thursday, September 18, 2014 | USE AMENDMENT FILED |
| Thursday, October 2, 2014 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Saturday, October 4, 2014 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, October 28, 2014 | ASSIGNED TO EXAMINER |
| Friday, October 31, 2014 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Sunday, April 6, 2014 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, May 14, 2014 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, June 3, 2014 | PUBLISHED FOR OPPOSITION |
| Tuesday, June 3, 2014 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Thursday, September 18, 2014 | TEAS STATEMENT OF USE RECEIVED |
| Saturday, November 1, 2014 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, December 9, 2014 | REGISTERED-PRINCIPAL REGISTER |
| Monday, December 9, 2019 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Saturday, September 19, 2020 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Saturday, September 19, 2020 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Saturday, September 19, 2020 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Wednesday, August 9, 2017 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, January 15, 2020 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, July 15, 2020 | TEAS SECTION 8 & 15 RECEIVED |
| Wednesday, February 9, 2022 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Saturday, December 9, 2023 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Friday, June 20, 2025 | CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9 |
| Thursday, June 23, 2022 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, January 12, 2022 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Friday, February 4, 2022 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |