
| Serial Number | 88642456 |
| Word Mark | VAL VITA - AUTHENTIC MEXICAN SAUCES - HOT & SPICY TOMATO SAUCE MEDIUM, PICOR MEDIO |
| Filing Date | Friday, October 4, 2019 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, May 18, 2021 |
| Registration Number | 6356874 |
| Registration Date | Tuesday, May 18, 2021 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, July 14, 2020 |
| Indication of Colors claimed | The color(s) yellow, red, white, dark red, very dark red, black, gray, light yellow, green, light green and light red is/are claimed as a feature of the mark. |
| Disclaimer with Predetermined Text | "AUTHENTIC MEXICAN SAUCES" AND "HOT& SPICY TOMATO SAUCE" AND "MEDIUM" AND "PICOR MEDIO" |
| Description of Mark | The mark consists of a yellow, horizontal, rectangular can label containing a main section with the following elements, from top to bottom: a line of text stating "AUTHENTIC MEXICAN SAUCES" in black, with a thin red triangle on either side of the text pointing away from the text; a red, horizontally oriented rectangle outlined in dark red and very dark red with the term "Val Vita" written in white block letters with black outline; the term "HOT & SPICY" written in red and dark red block letters with white outline and black shading; the term "TOMATO SAUCE" written immediately below "HOT & SPICY" in black block lettering; to the right of "HOT & SPICY" and "TOMATO SAUCE" is a vertically oriented depiction of a thermometer in white outlined in black with three black markers placed equidistance from each other along the vertical of the thermometer with a red filling reaching the second highest marker and a black triangle located just outside the right side of the thermometer pointing at the marker which the red filling reaches; Above and below the thermometer are the terms black terms "MEDIUM" and "PICOR MEDIO" respectively; along the bottom of this section of the label, from left to right, are images of half a white onion with gray accents, light yellow chili with a green, light green and black stem, and red and light red tomato with a green and black stem. Additionally, there are two white rectangles with a vertical orientation surrounded by dotted lines; the dotted lines and area enclosed by the dotted lines is not claimed as a feature of the mark, and one white rectangle is to the left of the main section and on the lower half of the overall label; the other rectangle is to the right of the main section and occupies the upper 80 percent of the label. The white rectangle on the right edge in the drawing is background area which is not a part of the mark. |
| Goods and Services | Tomato-based sauces; ready-made sauces; savory sauces used as condiments |
| Pseudo Mark | VAL VITA - AUTHENTIC MEXICAN SAUCES - HOT AND SPICY TOMATO SAUCE MEDIUM, PICOR MEDIO |
| Translation of Words in Mark | The English translation of "PICOR MEDIO" in the mark is medium spiciness. The wording "VAL VITA" has no meaning in a foreign language. |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, October 8, 2019 |
| Primary Code | 030 |
| First Use Anywhere Date | Friday, October 4, 2019 |
| First Use In Commerce Date | Monday, March 8, 2021 |
| Party Name | Alimentos y Salsas de Mexico S.A. de C.V. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | Tecate 21400 MX |
| Party Name | Alimentos y Salsas de Mexico S.A. de C.V. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | Tecate 21400 MX |
| Party Name | Alimentos y Salsas de Mexico S.A. de C.V. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Tecate 21400 MX |
| Event Date | Event Description |
| Thursday, November 4, 2021 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, November 4, 2021 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, November 4, 2021 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, May 18, 2021 | REGISTERED-PRINCIPAL REGISTER |
| Thursday, April 15, 2021 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Wednesday, April 14, 2021 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Tuesday, April 13, 2021 | STATEMENT OF USE PROCESSING COMPLETE |
| Thursday, March 25, 2021 | USE AMENDMENT FILED |
| Monday, April 12, 2021 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Thursday, March 25, 2021 | TEAS STATEMENT OF USE RECEIVED |
| Wednesday, March 10, 2021 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Tuesday, March 9, 2021 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, March 9, 2021 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, March 9, 2021 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, March 8, 2021 | EXTENSION 1 GRANTED |
| Monday, March 8, 2021 | EXTENSION 1 FILED |
| Monday, March 8, 2021 | TEAS EXTENSION RECEIVED |
| Tuesday, September 8, 2020 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, July 14, 2020 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, July 14, 2020 | PUBLISHED FOR OPPOSITION |
| Wednesday, June 24, 2020 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Monday, June 8, 2020 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, June 8, 2020 | EXAMINER'S AMENDMENT ENTERED |
| Monday, June 8, 2020 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Monday, June 8, 2020 | EXAMINERS AMENDMENT E-MAILED |
| Monday, June 8, 2020 | EXAMINERS AMENDMENT -WRITTEN |
| Monday, June 8, 2020 | PREVIOUS ALLOWANCE COUNT WITHDRAWN |
| Tuesday, May 26, 2020 | WITHDRAWN FROM PUB - OG REVIEW QUERY |
| Thursday, May 14, 2020 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, May 14, 2020 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, May 14, 2020 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, May 14, 2020 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, May 14, 2020 | EXAMINERS AMENDMENT -WRITTEN |
| Tuesday, May 12, 2020 | AMENDMENT FROM APPLICANT ENTERED |
| Tuesday, May 12, 2020 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, May 12, 2020 | ASSIGNED TO LIE |
| Thursday, May 7, 2020 | TEAS VOLUNTARY AMENDMENT RECEIVED |
| Tuesday, May 5, 2020 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, January 13, 2020 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, January 13, 2020 | NON-FINAL ACTION E-MAILED |
| Monday, January 13, 2020 | NON-FINAL ACTION WRITTEN |
| Thursday, January 9, 2020 | ASSIGNED TO EXAMINER |
| Wednesday, October 9, 2019 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, October 8, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Tuesday, October 8, 2019 | NEW APPLICATION ENTERED IN TRAM |