| Serial Number | 87586449 |
| Word Mark | V P REWARDS |
| Filing Date | Monday, August 28, 2017 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, March 14, 2025 |
| Registration Number | 5548762 |
| Registration Date | Tuesday, August 28, 2018 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, June 12, 2018 |
| Description of Mark | The mark consists of THE STYLIZED WORDING "VIP REWARDS" IN A BOX OUTLINE ALL CONTAINED WITHIN A SQUARE DESIGN WITH ROUNDED CORNERS WITH THE SILHOUETTE OF A STANDING BOY WITH HIS HANDS ON HIS HIPS AS THE LETTER "I" IN "VIP". |
| Pseudo Mark | VIP REWARDS |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | PROVIDING AN INCENTIVE AWARDS PROGRAM FOR CUSTOMERS THROUGH THE ISSUANCE OF COUPONS, PROMOTIONS, AND DISCOUNTS FOR PURCHASE OF A COMPANY'S GOODS |
| NOT AVAILABLE | "VIP REWARDS" |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, March 14, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, August 1, 2017 |
| First Use In Commerce Date | Tuesday, August 1, 2017 |
| Party Name | MATTEL, INC. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | EL SEGUNDO, CA 90245 |
| Party Name | MATTEL, INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | EL SEGUNDO, CA 90245 |
| Party Name | MATTEL, INC. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | EL SEGUNDO, CA 90245 |
| Event Date | Event Description |
| Wednesday, November 29, 2017 | ASSIGNED TO EXAMINER |
| Thursday, August 31, 2017 | NEW APPLICATION ENTERED |
| Friday, September 1, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, September 2, 2017 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, December 5, 2017 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, December 5, 2017 | NON-FINAL ACTION E-MAILED |
| Tuesday, December 5, 2017 | NON-FINAL ACTION WRITTEN |
| Friday, May 4, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, May 4, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, May 4, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, May 23, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, June 12, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, June 12, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Monday, August 28, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, March 14, 2025 | CANCELLED SEC. 8 (6-YR) |
| Tuesday, August 28, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Saturday, May 5, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |