V DASH Trademark

Trademark Overview


On Friday, July 20, 2018, a trademark application was filed for V DASH with the United States Patent and Trademark Office. The USPTO has given the V DASH trademark a serial number of 88045771. The federal status of this trademark filing is SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED as of Thursday, April 3, 2025. This trademark is owned by Valvoline Licensing and Intellectual Property LLC. The V DASH trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Advertising, Business and Retail Services, Construction & Repair Services, and Education & Entertainment Services categories with the following description:

Educational services, namely, providing online instruction in the field of automotive products and services, namely, the fundamentals of mechanics, lubricants, driving performance, profitability, customer service, finance and accounting, marketing, leadership, sales, business skills, communication, management, personal development, new employee hiring and training, franchise, technology solutions, computer applications, purchasing and logistics, fleet, and compliance, offered via instructor led classroom instruction, seminars, webinars, one-on-one instruction, and distance learning technologies via an online website

Computer software that provides real-time, integrated business management intelligence by combining information from various databases and presenting it in an easy-to-understand user interface; Computer software for use in customer relationship management (CRM); Computer communications software to allow customers to access product account information, track open orders, submit and track issues, and transact business remotely in the field of automotive lubricants and automotive maintenance products

Providing vehicle maintenance information pertaining to scheduled automotive maintenance appointments; Providing a website that features information about automotive maintenance and repair services, and automotive lubricants and chemicals

Providing an on-line computer website that provides commercial financial transaction data, account management, financial reporting, accounting features, and related reference information; Computerized on-line retail store services in the field of automotive lubricants and automotive maintenance products; Tracking and monitoring business-related activities and expenses for others for cost accounting purposes; Catalog ordering service featuring automotive lubricants and automotive maintenance products; Web-based catalog services featuring automotive lubricants and automotive maintenance products; Analyzing, compiling, and aggregating customer data and business data to improve performance metrics and shop operations
v dash

General Information


Serial Number88045771
Word MarkV DASH
Filing DateFriday, July 20, 2018
Status702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED
Status DateThursday, April 3, 2025
Registration Number5661593
Registration DateTuesday, January 22, 2019
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, September 25, 2018

Trademark Statements


Goods and ServicesEducational services, namely, providing online instruction in the field of automotive products and services, namely, the fundamentals of mechanics, lubricants, driving performance, profitability, customer service, finance and accounting, marketing, leadership, sales, business skills, communication, management, personal development, new employee hiring and training, franchise, technology solutions, computer applications, purchasing and logistics, fleet, and compliance, offered via instructor led classroom instruction, seminars, webinars, one-on-one instruction, and distance learning technologies via an online website
Description of MarkThe mark consists of the letter "V" to the left of the word "DASH" with an arrow intersecting the center of the letter "D" in the word "DASH".
Goods and ServicesComputer software that provides real-time, integrated business management intelligence by combining information from various databases and presenting it in an easy-to-understand user interface; Computer software for use in customer relationship management (CRM); Computer communications software to allow customers to access product account information, track open orders, submit and track issues, and transact business remotely in the field of automotive lubricants and automotive maintenance products
Goods and ServicesProviding vehicle maintenance information pertaining to scheduled automotive maintenance appointments; Providing a website that features information about automotive maintenance and repair services, and automotive lubricants and chemicals
Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and ServicesProviding an on-line computer website that provides commercial financial transaction data, account management, financial reporting, accounting features, and related reference information; Computerized on-line retail store services in the field of automotive lubricants and automotive maintenance products; Tracking and monitoring business-related activities and expenses for others for cost accounting purposes; Catalog ordering service featuring automotive lubricants and automotive maintenance products; Web-based catalog services featuring automotive lubricants and automotive maintenance products; Analyzing, compiling, and aggregating customer data and business data to improve performance metrics and shop operations

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateWednesday, July 25, 2018
Primary Code009
First Use Anywhere DateThursday, May 31, 2018
First Use In Commerce DateThursday, May 31, 2018

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, July 25, 2018
Primary Code035
First Use Anywhere DateThursday, May 31, 2018
First Use In Commerce DateThursday, May 31, 2018

International Class037 - Building construction; repair; installation services.
US Class Codes100, 103, 106
Class Status Code6 - Active
Class Status DateWednesday, July 25, 2018
Primary Code037
First Use Anywhere DateThursday, May 31, 2018
First Use In Commerce DateThursday, May 31, 2018

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateWednesday, July 25, 2018
Primary Code041
First Use Anywhere DateThursday, May 31, 2018
First Use In Commerce DateThursday, May 31, 2018

Trademark Owner History


Party NameVGP IPCO LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressLEXINGTON, KY 40509

Party NameValvoline Licensing and Intellectual Property LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressLexington, KY 40509

Party NameValvoline Licensing and Intellectual Property LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressLexington, KY 40509

Party NameValvoline Licensing and Intellectual Property LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressLexington, KY 40509

Trademark Events


Event DateEvent Description
Tuesday, July 24, 2018NEW APPLICATION ENTERED
Wednesday, July 25, 2018NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, July 26, 2018NOTICE OF DESIGN SEARCH CODE E-MAILED
Monday, August 6, 2018ASSIGNED TO EXAMINER
Saturday, August 11, 2018EXAMINERS AMENDMENT -WRITTEN
Saturday, August 11, 2018EXAMINERS AMENDMENT E-MAILED
Saturday, August 11, 2018NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Saturday, August 11, 2018EXAMINER'S AMENDMENT ENTERED
Saturday, August 11, 2018APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, August 23, 2018ASSIGNED TO LIE
Wednesday, September 5, 2018NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, September 25, 2018PUBLISHED FOR OPPOSITION
Tuesday, September 25, 2018OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Thursday, October 25, 2018EXTENSION OF TIME TO OPPOSE RECEIVED
Monday, December 17, 2018EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED
Tuesday, November 6, 2018TEAS POST PUBLICATION AMENDMENT RECEIVED
Monday, November 26, 2018ASSIGNED TO PETITION STAFF
Thursday, November 29, 2018POST PUBLICATION AMENDMENT - ENTERED
Tuesday, January 22, 2019REGISTERED-PRINCIPAL REGISTER
Wednesday, April 5, 2023AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, August 1, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, August 1, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, August 1, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, August 1, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, August 1, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, December 18, 2024TEAS SECTION 8 & 15 RECEIVED
Thursday, April 3, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, April 3, 2025REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Thursday, April 3, 2025NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Monday, January 22, 2024COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED