UWM Trademark

Trademark Overview


On Thursday, September 18, 2025, a trademark application was filed for UWM with the United States Patent and Trademark Office. The USPTO has given the UWM trademark a serial number of 99399292. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, March 10, 2026. This trademark is owned by United Wholesale Mortgage, LLC. The UWM trademark is filed in the Advertising, Business and Retail Services, Insurance & Financial Services, Construction & Repair Services, Education & Entertainment Services, and Computer & Software Services & Scientific Services categories with the following description:

Online advertising services for others; advertising services for others; business marketing consulting services; promotion and marketing services and related consulting; marketing consulting

Providing online educational resources in the field of mortgages, namely, online non-downloadable electronic glossary and online journals, namely, blogs featuring information in the field of mortgages and home buying; providing online newsletters in the field of mortgages and home buying via e-mail; IT training services

Installation, maintenance, and repair of computer network and information technology equipment

IT integration services; IT consulting services relating to installation, maintenance and repair of computer software; computer technical support services, namely, service desk or help desk services for IT infrastructure, operating systems, database systems, and web applications; Technical support services, namely, remote and on-site infrastructure management services for monitoring, administration and management of public and private cloud computing IT and application systems; planning, design and management of information technology systems

Mortgage banking; mortgage banking services, namely funding of wholesale, residential real estate loans; providing information in the field of mortgages; providing online resources in the field of mortgages, namely, an online mortgage calculator; mortgage financing services; mortgage brokerage services
uwm

General Information


Serial Number99399292
Word MarkUWM
Filing DateThursday, September 18, 2025
Status686 - PUBLISHED FOR OPPOSITION
Status DateTuesday, March 10, 2026
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, March 10, 2026

Trademark Statements


Goods and ServicesOnline advertising services for others; advertising services for others; business marketing consulting services; promotion and marketing services and related consulting; marketing consulting
Description of MarkThe mark consists of white letters "UWM" in the center of a blue box.
Goods and ServicesProviding online educational resources in the field of mortgages, namely, online non-downloadable electronic glossary and online journals, namely, blogs featuring information in the field of mortgages and home buying; providing online newsletters in the field of mortgages and home buying via e-mail; IT training services
Goods and ServicesInstallation, maintenance, and repair of computer network and information technology equipment
Goods and ServicesIT integration services; IT consulting services relating to installation, maintenance and repair of computer software; computer technical support services, namely, service desk or help desk services for IT infrastructure, operating systems, database systems, and web applications; Technical support services, namely, remote and on-site infrastructure management services for monitoring, administration and management of public and private cloud computing IT and application systems; planning, design and management of information technology systems
Goods and ServicesMortgage banking; mortgage banking services, namely funding of wholesale, residential real estate loans; providing information in the field of mortgages; providing online resources in the field of mortgages, namely, an online mortgage calculator; mortgage financing services; mortgage brokerage services
Indication of Colors claimedThe color(s) blue and white is/are claimed as a feature of the mark.

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, September 18, 2025
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, September 18, 2025
Primary Code036
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class037 - Building construction; repair; installation services.
US Class Codes100, 103, 106
Class Status Code6 - Active
Class Status DateThursday, September 18, 2025
Primary Code037
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateThursday, September 18, 2025
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateThursday, September 18, 2025
Primary Code042
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameUnited Wholesale Mortgage, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressPontiac, MI 48341
US

Party NameUnited Wholesale Mortgage, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressPontiac, MI 48341
US

Trademark Events


Event DateEvent Description
Thursday, September 18, 2025NEW APPLICATION ENTERED
Thursday, September 18, 2025APPLICATION FILING RECEIPT MAILED
Tuesday, February 10, 2026NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, February 10, 2026NOTICE OF DESIGN SEARCH CODE E-MAILED
Wednesday, February 11, 2026ASSIGNED TO EXAMINER
Friday, February 13, 2026EXAMINERS AMENDMENT -WRITTEN
Friday, February 13, 2026EXAMINERS AMENDMENT E-MAILED
Friday, February 13, 2026NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Friday, February 13, 2026EXAMINER'S AMENDMENT ENTERED
Friday, February 13, 2026APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, March 4, 2026NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, March 10, 2026PUBLISHED FOR OPPOSITION
Tuesday, March 10, 2026OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED