| Serial Number | 86538742 |
| Word Mark | USEFUL BRAND |
| Filing Date | Wednesday, February 18, 2015 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Monday, December 6, 2021 |
| Registration Number | 4830661 |
| Registration Date | Tuesday, October 13, 2015 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, July 28, 2015 |
| Goods and Services | Brand concept and brand development services for corporate and individual clients; Branding services, namely, consulting, development, management and marketing of brands for businesses and/or individuals |
| Disclaimer with Predetermined Text | "BRAND" |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, March 5, 2015 |
| Primary Code | 035 |
| First Use Anywhere Date | Sunday, January 25, 2015 |
| First Use In Commerce Date | Tuesday, January 27, 2015 |
| Party Name | MATERIAL HOLDINGS, LLC |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | LOS ANGELES, CA 90067 |
| Party Name | GADDIS PARTNERS, LTD. COMPOSED OF LIEBERMAN RESEARCH WORLDWIDE, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 13 - Limited Partnership |
| Address | AUSTIN, TX 78701 |
| Party Name | Gaddis Partners, Ltd. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 13 - Limited Partnership |
| Address | Austin, TX 78701 |
| Party Name | Gaddis Partners, Ltd. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 13 - Limited Partnership |
| Address | Austin, TX 78701 |
| Party Name | Gaddis Partners, Ltd. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 13 - Limited Partnership |
| Address | Austin, TX 78701 |
| Event Date | Event Description |
| Wednesday, March 23, 2022 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Monday, December 6, 2021 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Monday, December 6, 2021 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Wednesday, September 29, 2021 | TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED |
| Wednesday, September 1, 2021 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Tuesday, July 6, 2021 | POST REGISTRATION ACTION MAILED - SEC. 8 & 15 |
| Thursday, June 24, 2021 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Friday, February 12, 2021 | TEAS SECTION 8 & 15 RECEIVED |
| Tuesday, October 13, 2020 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, August 5, 2020 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, February 4, 2020 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, February 4, 2020 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, October 13, 2015 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, July 28, 2015 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, July 28, 2015 | PUBLISHED FOR OPPOSITION |
| Wednesday, July 8, 2015 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Friday, June 19, 2015 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Thursday, June 18, 2015 | ASSIGNED TO LIE |
| Monday, June 1, 2015 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, June 1, 2015 | EXAMINER'S AMENDMENT ENTERED |
| Monday, June 1, 2015 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Monday, June 1, 2015 | EXAMINERS AMENDMENT E-MAILED |
| Monday, June 1, 2015 | EXAMINERS AMENDMENT -WRITTEN |
| Tuesday, May 26, 2015 | ASSIGNED TO EXAMINER |
| Thursday, March 5, 2015 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Saturday, February 21, 2015 | NEW APPLICATION ENTERED IN TRAM |