URBAN DECAY Trademark

Trademark Overview


On Tuesday, June 24, 2025, a trademark application was filed for URBAN DECAY with the United States Patent and Trademark Office. The USPTO has given the URBAN DECAY trademark a serial number of 99250062. The federal status of this trademark filing is PUBLICATION/ISSUE REVIEW COMPLETE as of Thursday, November 6, 2025. This trademark is owned by L'Oreal USA S/D, Inc.. The URBAN DECAY trademark is filed in the Cosmetics & Cleaning Products, Paper & Printed Material Products, Houseware & Glass Products, Advertising, and Business and Retail Services categories with the following description:

A full line of cosmetics and makeup preparations, fragrances, and beauty products being make-up palettes, eyeshadow, eyeliner, eyebrow cosmetics, mascara, foundation, concealers for skin, make-up primer, make-up setting spray, make-up setting powder, blush, skin bronzer, highlighter make-up, lipstick, lip liner, lip primer

Cosmetic pencil sharpeners

Make-up brushes

Retail store and on-line retail store services featuring cosmetics, make-up, fragrances, and beauty products
urban decay

General Information


Serial Number99250062
Word MarkURBAN DECAY
Filing DateTuesday, June 24, 2025
Status681 - PUBLICATION/ISSUE REVIEW COMPLETE
Status DateThursday, November 6, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing5 - Drawing with word(s) / letter(s) / number(s) in Stylized form
Published for Opposition DateTuesday, November 25, 2025

Trademark Statements


Goods and ServicesA full line of cosmetics and makeup preparations, fragrances, and beauty products being make-up palettes, eyeshadow, eyeliner, eyebrow cosmetics, mascara, foundation, concealers for skin, make-up primer, make-up setting spray, make-up setting powder, blush, skin bronzer, highlighter make-up, lipstick, lip liner, lip primer
Goods and ServicesCosmetic pencil sharpeners
Description of MarkThe mark consists of the words "URBAN DECAY" in stylized lettering.
Goods and ServicesMake-up brushes
Goods and ServicesRetail store and on-line retail store services featuring cosmetics, make-up, fragrances, and beauty products

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateMonday, October 27, 2025
Primary Code003
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateMonday, October 27, 2025
Primary Code016
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes.
US Class Codes002, 013, 023, 029, 030, 033, 040, 050
Class Status Code6 - Active
Class Status DateMonday, October 27, 2025
Primary Code021
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, June 24, 2025
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameL'Oreal USA S/D, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNew York, NY 10001

Trademark Events


Event DateEvent Description
Tuesday, June 24, 2025NEW APPLICATION ENTERED
Tuesday, June 24, 2025APPLICATION FILING RECEIPT MAILED
Sunday, October 12, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, October 22, 2025ASSIGNED TO EXAMINER
Thursday, October 23, 2025NON-FINAL ACTION WRITTEN
Thursday, October 23, 2025NON-FINAL ACTION E-MAILED
Thursday, October 23, 2025NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, October 27, 2025TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, October 27, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, October 27, 2025TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, October 29, 2025EXAMINERS AMENDMENT -WRITTEN
Wednesday, October 29, 2025EXAMINERS AMENDMENT E-MAILED
Wednesday, October 29, 2025NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Wednesday, October 29, 2025EXAMINER'S AMENDMENT ENTERED
Wednesday, October 29, 2025APPROVED FOR PUB - PRINCIPAL REGISTER