URBAN DECAY Trademark

Trademark Overview


On Wednesday, February 9, 2022, a trademark application was filed for URBAN DECAY with the United States Patent and Trademark Office. The USPTO has given the URBAN DECAY trademark a serial number of 97260002. The federal status of this trademark filing is REGISTERED as of Tuesday, September 3, 2024. This trademark is owned by L'Oreal USA Creative, Inc.. The URBAN DECAY trademark is filed in the Advertising, Business and Retail Services, Education & Entertainment Services, and Computer & Software Services & Scientific Services categories with the following description:

Entertainment services, namely, providing online, non-downloadable virtual cosmetics, makeup preparations, digital animated and nonanimated designs and characters in the nature of virtual avatars, digital overlay backgrounds, and skins for use in virtual environments created for entertainment purposes; Entertainment services, namely, providing virtual environments in which users can interact for recreational, leisure, or entertainment purposes; Entertainment services, namely, providing on-line, non-downloadable virtual cosmetics, makeup preparations to be sold for virtual avatars for use in virtual environments created for entertainment purposes

Retail store services and online retail store services featuring virtual goods, namely, cosmetics, makeup preparations; Operating on-line marketplaces for sellers and buyers of goods rendered in a virtual environment in the nature of a metaverse for people to buy and sell virtual cosmetics, makeup preparations; Operating on-line marketplaces for sellers and buyers of goods featuring on-line trading services rendered in a virtual environment in the nature of a metaverse in which people post requests for products and negotiate transactions via the Internet to trade virtual cosmetics, makeup preparations

Providing an interactive website featuring technology that allows users to access a metaverse for people to browse and accumulate virtual cosmetics, makeup preparations
urban decay

General Information


Serial Number97260002
Word MarkURBAN DECAY
Filing DateWednesday, February 9, 2022
Status700 - REGISTERED
Status DateTuesday, September 3, 2024
Registration Number7496062
Registration DateTuesday, September 3, 2024
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, September 5, 2023

Trademark Statements


Goods and ServicesEntertainment services, namely, providing online, non-downloadable virtual cosmetics, makeup preparations, digital animated and nonanimated designs and characters in the nature of virtual avatars, digital overlay backgrounds, and skins for use in virtual environments created for entertainment purposes; Entertainment services, namely, providing virtual environments in which users can interact for recreational, leisure, or entertainment purposes; Entertainment services, namely, providing on-line, non-downloadable virtual cosmetics, makeup preparations to be sold for virtual avatars for use in virtual environments created for entertainment purposes
Goods and ServicesRetail store services and online retail store services featuring virtual goods, namely, cosmetics, makeup preparations; Operating on-line marketplaces for sellers and buyers of goods rendered in a virtual environment in the nature of a metaverse for people to buy and sell virtual cosmetics, makeup preparations; Operating on-line marketplaces for sellers and buyers of goods featuring on-line trading services rendered in a virtual environment in the nature of a metaverse in which people post requests for products and negotiate transactions via the Internet to trade virtual cosmetics, makeup preparations
Goods and ServicesProviding an interactive website featuring technology that allows users to access a metaverse for people to browse and accumulate virtual cosmetics, makeup preparations

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, February 15, 2022
Primary Code035
First Use Anywhere DateTuesday, May 2, 2023
First Use In Commerce DateTuesday, May 2, 2023

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateTuesday, February 15, 2022
Primary Code041
First Use Anywhere DateTuesday, May 2, 2023
First Use In Commerce DateTuesday, May 2, 2023

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateTuesday, February 15, 2022
Primary Code042
First Use Anywhere DateTuesday, May 2, 2023
First Use In Commerce DateTuesday, May 2, 2023

Trademark Owner History


Party NameL'OREAL USA S/D, INC.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressNEW YORK, NY 10001

Party NameL'OREAL USA S/D, INC.
Party Type21 - New Owner After Publication
Legal Entity Type03 - Corporation
AddressNEW YORK, NY 10001

Party NameL'Oreal USA Creative, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressNew York, NY 10001

Party NameL'Oreal USA Creative, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNew York, NY 10001

Trademark Events


Event DateEvent Description
Saturday, February 12, 2022NEW APPLICATION ENTERED
Tuesday, February 15, 2022NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, November 18, 2022ASSIGNED TO EXAMINER
Saturday, December 3, 2022NON-FINAL ACTION WRITTEN
Saturday, December 3, 2022NON-FINAL ACTION E-MAILED
Saturday, December 3, 2022NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, March 20, 2023ABANDONMENT - FAILURE TO RESPOND OR LATE RESPONSE
Monday, March 20, 2023ABANDONMENT NOTICE MAILED - FAILURE TO RESPOND
Monday, March 20, 2023ABANDONMENT NOTICE E-MAILED - FAILURE TO RESPOND
Tuesday, March 21, 2023TEAS PETITION TO REVIVE RECEIVED
Tuesday, March 21, 2023PETITION TO REVIVE-GRANTED
Tuesday, March 21, 2023TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, March 21, 2023NOTICE OF REVIVAL - E-MAILED
Thursday, July 27, 2023ASSIGNED TO LIE
Thursday, July 27, 2023CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, July 27, 2023TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, July 28, 2023APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, September 5, 2023PUBLISHED FOR OPPOSITION
Wednesday, August 16, 2023NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, September 5, 2023OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, October 31, 2023NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, April 9, 2024SOU EXTENSION 1 GRANTED
Wednesday, April 10, 2024NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, January 31, 2024AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, April 9, 2024SOU TEAS EXTENSION RECEIVED
Tuesday, April 9, 2024SOU EXTENSION 1 FILED
Friday, May 3, 2024USE AMENDMENT FILED
Wednesday, June 5, 2024STATEMENT OF USE PROCESSING COMPLETE
Wednesday, June 5, 2024CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, July 30, 2024NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, July 30, 2024ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, September 3, 2024REGISTERED-PRINCIPAL REGISTER
Tuesday, September 3, 2024NOTICE OF REGISTRATION CONFIRMATION EMAILED
Friday, May 3, 2024TEAS STATEMENT OF USE RECEIVED