UPWARD MOBILITY DRIVE YOUR SOMEDAY, TODAY. Trademark
Trademark Overview
On Thursday, August 7, 2025, a trademark application was filed for UPWARD MOBILITY DRIVE YOUR SOMEDAY, TODAY. with the United States Patent and Trademark Office. The USPTO has given the UPWARD MOBILITY DRIVE YOUR SOMEDAY, TODAY. trademark a serial number of 99325386. The federal status of this trademark filing is PUBLICATION/ISSUE REVIEW COMPLETE as of Tuesday, December 9, 2025. This trademark is owned by Tricolor Holdings LLC. The UPWARD MOBILITY DRIVE YOUR SOMEDAY, TODAY. trademark is filed in the Advertising, Business and Retail Services and Insurance & Financial Services categories with the following description:
Automotive loan financing services, namely, underwriting of automobile warranty programs and accident insurance, financing and servicing of retail installment loan contracts
Retail stores featuring automobiles and trucks
General Information
| Serial Number | 99325386 |
| Word Mark | UPWARD MOBILITY DRIVE YOUR SOMEDAY, TODAY. |
| Filing Date | Thursday, August 7, 2025 |
| Status | 681 - PUBLICATION/ISSUE REVIEW COMPLETE |
| Status Date | Tuesday, December 9, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, December 30, 2025 |
Trademark Statements
| Description of Mark | The mark consists of the word "UPWARD" in large and bolded font above the word "MOBILITY" in smaller font. The wording "DRIVE YOUR SOMEDAY, TODAY." in smaller font is below the word "MOBILITY". There is a stylized speedometer and rising credit score meter design above the letter "U" in "UPWARD". |
| Goods and Services | Automotive loan financing services, namely, underwriting of automobile warranty programs and accident insurance, financing and servicing of retail installment loan contracts |
| Goods and Services | Retail stores featuring automobiles and trucks |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, August 7, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, August 7, 2025 |
| Primary Code | 036 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Tricolor Holdings LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Irving, TX 75039 |
Trademark Events
| Event Date | Event Description |
| Thursday, August 7, 2025 | NEW APPLICATION ENTERED |
| Thursday, August 7, 2025 | APPLICATION FILING RECEIPT MAILED |
| Monday, December 1, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, December 1, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, December 2, 2025 | ASSIGNED TO EXAMINER |
| Tuesday, December 2, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, December 24, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
