UPWARD MOBILITY DRIVE YOUR SOMEDAY, TODAY. Trademark
Trademark Overview
On Thursday, August 7, 2025, a trademark application was filed for UPWARD MOBILITY DRIVE YOUR SOMEDAY, TODAY. with the United States Patent and Trademark Office. The USPTO has given the UPWARD MOBILITY DRIVE YOUR SOMEDAY, TODAY. trademark a serial number of 99325386. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Thursday, August 7, 2025. This trademark is owned by Tricolor Holdings LLC. The UPWARD MOBILITY DRIVE YOUR SOMEDAY, TODAY. trademark is filed in the Advertising, Business and Retail Services and Insurance & Financial Services categories with the following description:
Automotive loan financing services, namely, underwriting of automobile warranty programs and accident insurance, financing and servicing of retail installment loan contracts
Retail stores featuring automobiles and trucks
General Information
| Serial Number | 99325386 |
| Word Mark | UPWARD MOBILITY DRIVE YOUR SOMEDAY, TODAY. |
| Filing Date | Thursday, August 7, 2025 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Thursday, August 7, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 0 - NOT AVAILABLE |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Description of Mark | The mark consists of the word UPWARD in large and bolded font above the word MOBILITY in smaller font. The wording DRIVE YOUR SOMEDAY, TODAY. in smaller font is below the word MOBILITY. There is a stylized speedometer and rising credit score meter design above the letter “U” in UPWARD. |
| Goods and Services | Automotive loan financing services, namely, underwriting of automobile warranty programs and accident insurance, financing and servicing of retail installment loan contracts |
| Goods and Services | Retail stores featuring automobiles and trucks |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, August 7, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, August 7, 2025 |
| Primary Code | 036 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Tricolor Holdings LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Irving, TX 75039 |
Trademark Events
| Event Date | Event Description |
| Thursday, August 7, 2025 | NEW APPLICATION ENTERED |
| Thursday, August 7, 2025 | APPLICATION FILING RECEIPT MAILED |
