| Serial Number | 99325386 |
| Word Mark | UPWARD MOBILITY DRIVE YOUR SOMEDAY, TODAY. |
| Filing Date | Thursday, August 7, 2025 |
| Status | 688 - NOTICE OF ALLOWANCE - ISSUED |
| Status Date | Tuesday, February 24, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, December 30, 2025 |
| Description of Mark | The mark consists of the word "UPWARD" in large and bolded font above the word "MOBILITY" in smaller font. The wording "DRIVE YOUR SOMEDAY, TODAY." in smaller font is below the word "MOBILITY". There is a stylized speedometer and rising credit score meter design above the letter "U" in "UPWARD". |
| Goods and Services | Automotive loan financing services, namely, underwriting of automobile warranty programs and accident insurance, financing and servicing of retail installment loan contracts |
| Goods and Services | Retail stores featuring automobiles and trucks |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, August 7, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, August 7, 2025 |
| Primary Code | 036 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Tricolor Holdings LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Dallas, TX 75202 US |
| Party Name | Tricolor Holdings LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Irving, TX 75039 US |
| Event Date | Event Description |
| Thursday, August 7, 2025 | NEW APPLICATION ENTERED |
| Thursday, August 7, 2025 | APPLICATION FILING RECEIPT MAILED |
| Monday, December 1, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, December 1, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, December 2, 2025 | ASSIGNED TO EXAMINER |
| Tuesday, December 2, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, December 24, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, December 30, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, December 30, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, February 24, 2026 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Thursday, February 26, 2026 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Thursday, February 26, 2026 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Thursday, February 26, 2026 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, March 2, 2026 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED |
| Monday, March 2, 2026 | WITHDRAWAL OF ATTORNEY GRANTED |