UP&UP Trademark

Trademark Overview


On Wednesday, April 17, 2024, a trademark application was filed for UP&UP with the United States Patent and Trademark Office. The USPTO has given the UP&UP trademark a serial number of 98504730. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, July 15, 2025. This trademark is owned by Target Brands, Inc.. The UP&UP trademark is filed in the Hand Tool Products, Jewelry Products, and Leather Products categories with the following description:

Tweezers, eyelash curlers, eyebrow trimmers

Cosmetic cases sold empty, cosmetic bags sold empty, makeup organizer bags sold empty; all-purpose carrying bags

Fitted jewelry pouches sold empty
up&up

General Information


Serial Number98504730
Word MarkUP&UP
Filing DateWednesday, April 17, 2024
Status686 - PUBLISHED FOR OPPOSITION
Status DateTuesday, July 15, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, July 15, 2025

Trademark Statements


Description of MarkThe mark consists of an arrow design with rounded corners pointing at a 45 degree diagonal, up and to the right stacked on top of the words "up&up" in lower case letters.
Goods and ServicesTweezers, eyelash curlers, eyebrow trimmers
Goods and ServicesCosmetic cases sold empty, cosmetic bags sold empty, makeup organizer bags sold empty; all-purpose carrying bags
Pseudo MarkUP AND UP
Goods and ServicesFitted jewelry pouches sold empty
Indication of Colors claimedColor is not claimed as a feature of the mark.

Classification Information


International Class008 - Hand tools and implements (hand-operated); cutlery; side arms; razors.
US Class Codes023, 028, 044
Class Status Code6 - Active
Class Status DateWednesday, April 17, 2024
Primary Code008
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class014 - Precious metals and their alloys and goods in precious metals or coated therewith, not included in other classes; jewelry, precious stones; horological and chronometric instruments.
US Class Codes002, 027, 028, 050
Class Status Code6 - Active
Class Status DateMonday, May 12, 2025
Primary Code014
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class018 - Leather and imitations of leather, and goods made of these materials and not included in other classes; animal skins, hides; trunks and traveling bags; umbrellas, parasols and walking sticks; whips, harness and saddlery.
US Class Codes001, 002, 003, 022, 041
Class Status Code6 - Active
Class Status DateWednesday, April 17, 2024
Primary Code018
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameTarget Brands, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressMinneapolis, MN 55403

Party NameTarget Brands, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressMinneapolis, MN 55403

Trademark Events


Event DateEvent Description
Wednesday, April 17, 2024NEW APPLICATION ENTERED
Tuesday, October 1, 2024NOTICE OF DESIGN SEARCH CODE E-MAILED
Tuesday, October 1, 2024NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, November 12, 2024NON-FINAL ACTION E-MAILED
Tuesday, November 12, 2024NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, October 30, 2024ASSIGNED TO EXAMINER
Tuesday, November 12, 2024NON-FINAL ACTION WRITTEN
Friday, February 7, 2025APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED
Monday, May 12, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, May 12, 2025TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, May 12, 2025TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, June 13, 2025APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, February 7, 2025APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED
Wednesday, July 9, 2025NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, July 15, 2025PUBLISHED FOR OPPOSITION
Tuesday, July 15, 2025OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED