| Serial Number | 85612082 |
| Word Mark | UP&UP |
| Filing Date | Monday, April 30, 2012 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Saturday, July 1, 2023 |
| Registration Number | 4254040 |
| Registration Date | Tuesday, December 4, 2012 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, September 18, 2012 |
| Description of Mark | The mark consists of an arrow design pointing at a 45 degree diagonal, up and to the right, with the words "up & up" inside the arrow. |
| Pseudo Mark | UP AND UP |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Drinking water filters |
| International Class | 011 - Apparatus for lighting, heating, steam generating, cooking, refrigerating, drying, ventilating, water supply, and sanitary purposes. |
| US Class Codes | 013, 021, 023, 031, 034 |
| Class Status Code | 6 - Active |
| Class Status Date | Saturday, May 5, 2012 |
| Primary Code | 011 |
| First Use Anywhere Date | Friday, September 30, 2011 |
| First Use In Commerce Date | Friday, September 30, 2011 |
| Party Name | Target Brands, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Minneapolis, MN 55403 |
| Party Name | Target Brands, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Minneapolis, MN 55403 |
| Party Name | Target Brands, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Minneapolis, MN 55403 |
| Event Date | Event Description |
| Monday, August 6, 2012 | ASSIGNED TO EXAMINER |
| Thursday, May 3, 2012 | NEW APPLICATION ENTERED |
| Saturday, May 5, 2012 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, May 8, 2012 | NOTICE OF DESIGN SEARCH CODE MAILED |
| Wednesday, August 8, 2012 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, August 29, 2012 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, September 18, 2012 | PUBLISHED FOR OPPOSITION |
| Tuesday, September 18, 2012 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 4, 2012 | REGISTERED-PRINCIPAL REGISTER |
| Monday, December 31, 2018 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Friday, January 4, 2013 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, December 4, 2017 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, November 30, 2018 | TEAS SECTION 8 & 15 RECEIVED |
| Monday, December 31, 2018 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Monday, December 31, 2018 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Saturday, December 4, 2021 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Monday, December 5, 2022 | TEAS SECTION 8 & 9 RECEIVED |
| Friday, June 30, 2023 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Saturday, July 1, 2023 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Saturday, July 1, 2023 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Saturday, July 1, 2023 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |