| Serial Number | 98535155 |
| Word Mark | UP YOUR SMILE GAME |
| Filing Date | Monday, May 6, 2024 |
| Status | 807 - SU - NON-FINAL ACTION - MAILED |
| Status Date | Monday, June 8, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, March 25, 2025 |
| Goods and Services | Administration of a discount program for enabling participants to obtain discounts on goods and services through use of a discount membership card; Administration of a consumer membership program for enabling participants to receive product samples and discounts in the field of dental and oral care products and services; Subscription-based order fulfillment services in the field of dental and oral care products and dental and oral care services; Providing consumer information via a website; Providing marketing information via a website |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, May 6, 2024 |
| Primary Code | 035 |
| First Use Anywhere Date | Sunday, October 20, 2024 |
| First Use In Commerce Date | Sunday, October 20, 2024 |
| Party Name | Bright Whites Oral Care LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Los Angeles, CA 90068 US |
| Party Name | Bright Whites Oral Care LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Alexandria, VA 22310 US |
| Event Date | Event Description |
| Monday, May 6, 2024 | NEW APPLICATION ENTERED |
| Monday, May 6, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, November 19, 2024 | ASSIGNED TO EXAMINER |
| Monday, December 2, 2024 | NON-FINAL ACTION WRITTEN |
| Monday, December 2, 2024 | NON-FINAL ACTION E-MAILED |
| Monday, December 2, 2024 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Sunday, March 2, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Sunday, March 2, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, March 3, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Sunday, March 2, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Sunday, March 2, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, March 3, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, March 3, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, March 19, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 25, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 25, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 20, 2025 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, November 18, 2025 | TEAS STATEMENT OF USE RECEIVED |
| Monday, April 20, 2026 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, November 18, 2025 | USE AMENDMENT FILED |
| Monday, April 20, 2026 | STATEMENT OF USE PROCESSING COMPLETE |
| Monday, June 8, 2026 | SU - NON-FINAL ACTION - WRITTEN |
| Monday, June 8, 2026 | NON-FINAL ACTION E-MAILED |
| Monday, June 8, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |