UP Trademark

Trademark Overview


On Friday, October 17, 2025, a trademark application was filed for UP with the United States Patent and Trademark Office. The USPTO has given the UP trademark a serial number of 99449183. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Friday, October 17, 2025. This trademark is owned by Up Financial Inc.. The UP trademark is filed in the Advertising, Business and Retail Services, Insurance & Financial Services, Personal, and Legal & Social Services categories with the following description:

Wills and personal directive services; power of attorney services; executor and executrix services; will and probate services; trustee services

Financial Planning services, mutual funds services, segregated fund sales, carrying on the sale of guaranteed interest option investments, carrying on the sale of guaranteed investment certificate investments, investment planning and portfolio management services, carrying on the business of brokerage of annuities, insurance sales, namely, life insurance services, disability insurance services, critical illness insurance services, long term care insurance services, estate planning services, mortgage services, investment loan services, and debt financing services; general insurance services, home insurance services, auto insurance services, commercial insurance services; carrying on the business of the use of a software based service to provide clients with investment advice and financial planning services, securities sales services, sales of securities that do not require a prospectus on issue, and venture capital services; Registered investment advisor services

Tax planning, personal tax services, corporate tax services, incorporation services
up

General Information


Serial Number99449183
Word MarkUP
Filing DateFriday, October 17, 2025
Status630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER
Status DateFriday, October 17, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and ServicesWills and personal directive services; power of attorney services; executor and executrix services; will and probate services; trustee services
Goods and ServicesFinancial Planning services, mutual funds services, segregated fund sales, carrying on the sale of guaranteed interest option investments, carrying on the sale of guaranteed investment certificate investments, investment planning and portfolio management services, carrying on the business of brokerage of annuities, insurance sales, namely, life insurance services, disability insurance services, critical illness insurance services, long term care insurance services, estate planning services, mortgage services, investment loan services, and debt financing services; general insurance services, home insurance services, auto insurance services, commercial insurance services; carrying on the business of the use of a software based service to provide clients with investment advice and financial planning services, securities sales services, sales of securities that do not require a prospectus on issue, and venture capital services; Registered investment advisor services
Goods and ServicesTax planning, personal tax services, corporate tax services, incorporation services
Description of MarkThe mark consists of the image of a cloud with the word "up" in stylized letters appearing in the cloud.

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, October 17, 2025
Primary Code035
First Use Anywhere DateSunday, March 1, 2015
First Use In Commerce DateSunday, March 1, 2015

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, October 17, 2025
Primary Code036
First Use Anywhere DateSunday, March 1, 2015
First Use In Commerce DateSunday, March 1, 2015

International Class045 - Legal services; security services for the protection of property and individuals; personal and social services rendered by others to meet the needs of individuals.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateFriday, October 17, 2025
Primary Code045
First Use Anywhere DateSunday, March 1, 2015
First Use In Commerce DateSunday, March 1, 2015

Trademark Owner History


Party NameUp Financial Inc.
Party Type10 - Original Applicant
Legal Entity Type11 - Company
AddressCalgary, AB T2R 0C5

Trademark Events


Event DateEvent Description
Friday, October 17, 2025NEW APPLICATION ENTERED
Friday, October 17, 2025APPLICATION FILING RECEIPT MAILED