UNIONFIRST Trademark
Trademark Overview
On Tuesday, March 24, 2026, a trademark application was filed for UNIONFIRST with the United States Patent and Trademark Office. The USPTO has given the UNIONFIRST trademark a serial number of 99721961. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Tuesday, March 24, 2026. This trademark is owned by Alliant Insurance Services, Inc.. The UNIONFIRST trademark is filed in the Insurance & Financial Services category with the following description:
Providing consulting services, insurance agency services, and insurance brokerage services, namely for employee benefits, employee life insurance, healthcare insurance, disability insurance, and other insurance policies; providing third-party benefits administration consulting and administration services; providing employee benefit plan design, customization, formation, implementation, servicing, and administration services; providing employee benefit trusts design, customization, formation, implementation, servicing, and administration services; providing insurance claims advocacy support services, namely for employee insurance claims; providing employee benefits collective bargaining support services; providing presumptive workers compensation subrogation issue services; providing management services for presumptive workers compensation subrogation issues.
General Information
| Serial Number | 99721961 |
| Word Mark | UNIONFIRST |
| Filing Date | Tuesday, March 24, 2026 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Tuesday, March 24, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Providing consulting services, insurance agency services, and insurance brokerage services, namely for employee benefits, employee life insurance, healthcare insurance, disability insurance, and other insurance policies; providing third-party benefits administration consulting and administration services; providing employee benefit plan design, customization, formation, implementation, servicing, and administration services; providing employee benefit trusts design, customization, formation, implementation, servicing, and administration services; providing insurance claims advocacy support services, namely for employee insurance claims; providing employee benefits collective bargaining support services; providing presumptive workers compensation subrogation issue services; providing management services for presumptive workers compensation subrogation issues. |
| Pseudo Mark | UNION FIRST |
| Description of Mark | The mark consists of the phrase "Unionfirst" next to a shield design with three, five-pointed stars inside the shield arranged in a descending diagonal line from the upper-left to the lower-right. |
Classification Information
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, March 24, 2026 |
| Primary Code | 036 |
| First Use Anywhere Date | Saturday, June 24, 2023 |
| First Use In Commerce Date | Saturday, June 24, 2023 |
Trademark Owner History
| Party Name | Alliant Insurance Services, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Irvine, CA 92612
US |
Trademark Events
| Event Date | Event Description |
| Tuesday, March 24, 2026 | NEW APPLICATION ENTERED |
| Tuesday, March 24, 2026 | APPLICATION FILING RECEIPT MAILED |
