| Serial Number | 88636728 |
| Word Mark | UNIFIED BIDDING |
| Filing Date | Monday, September 30, 2019 |
| Status | 602 - ABANDONED - FAILURE TO RESPOND OR LATE RESPONSE |
| Status Date | Monday, July 20, 2020 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
| Goods and Services | In-application header bidding solution that may be accessed from a global computer network and which uses real-time pricing competition to provide publishers with maximum competition and better control over their inventory |
| Goods and Services | Advertising and marketing; business management; assistance in the promotion of good and services of others via targeted advertising, marketing, and soliciting; consultation in the field of online advertising, web, and mobile analytics; advertising analysis and optimization |
| Goods and Services | In-application header bidding solution that may be accessed from a global computer network and which uses real-time pricing competition to provide publishers with maximum competition and better control over their inventory, thereby allowing publishers to manage, monitor, and optimize the performance and effectiveness of websites, mobile applications, and online marketing campaigns; provide software for managing, collecting, integrating, reporting, analyzing, visualizing, indexing, filtering, and sharing a wide variety of data and information from various sources |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, October 3, 2019 |
| Primary Code | 009 |
| First Use Anywhere Date | Friday, September 27, 2019 |
| First Use In Commerce Date | Friday, September 27, 2019 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, October 3, 2019 |
| Primary Code | 035 |
| First Use Anywhere Date | Friday, September 27, 2019 |
| First Use In Commerce Date | Friday, September 27, 2019 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, October 3, 2019 |
| Primary Code | 042 |
| First Use Anywhere Date | Friday, September 27, 2019 |
| First Use In Commerce Date | Friday, September 27, 2019 |
| Party Name | Smaato, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | San Francisco, CA 94018 |
| Event Date | Event Description |
| Tuesday, July 21, 2020 | ABANDONMENT NOTICE E-MAILED - FAILURE TO RESPOND |
| Monday, July 20, 2020 | ABANDONMENT - FAILURE TO RESPOND OR LATE RESPONSE |
| Monday, January 6, 2020 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, January 6, 2020 | NON-FINAL ACTION E-MAILED |
| Monday, January 6, 2020 | NON-FINAL ACTION WRITTEN |
| Thursday, January 2, 2020 | ASSIGNED TO EXAMINER |
| Thursday, October 3, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Thursday, October 3, 2019 | NEW APPLICATION ENTERED IN TRAM |