UNDERSTOOD BEAUTY Trademark

Trademark Overview


On Friday, April 3, 2026, a trademark application was filed for UNDERSTOOD BEAUTY with the United States Patent and Trademark Office. The USPTO has given the UNDERSTOOD BEAUTY trademark a serial number of 99743312. The federal status of this trademark filing is PUBLICATION/ISSUE REVIEW COMPLETE as of Wednesday, July 15, 2026. This trademark is owned by Echo Sierra Inc.. The UNDERSTOOD BEAUTY trademark is filed in the Cosmetics & Cleaning Products category with the following description:

Cosmetics; Eyebrow cosmetics; Nail cosmetics; Organic cosmetics; Private label cosmetics; Beauty care cosmetics; Make-up sets; Waterproof makeup; Theatrical makeup; Makeup setting sprays; Make-up primer; Make-up; Make-up pencils; Make-up foundations; Make-up powder; Make-up preparations; Foundation make-up; Facial make-up; Make-up remover; Eye make-up; Highlighter make-up; Make-up removing preparations; Compacts containing make-up; Natural mineral make-up; Make-up stamps, filled; Eye make-up removers; Make-up removing creams; Highlighter make-up palettes; Make-up kits comprised of lipstick, lip gloss, mascara, cosmetic soap, foundation, make-up primer, skin care aerosols, body balm, skin creams, skin lotions, and skin moisturizers; Cosmetics sold as an integral component of non-medicated skincare preparations; Cosmetic products in the form of aerosols for skincare; Skin lotions; Skin cleansers; Skin toners; Skin cream; Skin clarifiers; Skin conditioners
understood beauty

General Information


Serial Number99743312
Word MarkUNDERSTOOD BEAUTY
Filing DateFriday, April 3, 2026
Status681 - PUBLICATION/ISSUE REVIEW COMPLETE
Status DateWednesday, July 15, 2026
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, August 4, 2026

Trademark Statements


Goods and ServicesCosmetics; Eyebrow cosmetics; Nail cosmetics; Organic cosmetics; Private label cosmetics; Beauty care cosmetics; Make-up sets; Waterproof makeup; Theatrical makeup; Makeup setting sprays; Make-up primer; Make-up; Make-up pencils; Make-up foundations; Make-up powder; Make-up preparations; Foundation make-up; Facial make-up; Make-up remover; Eye make-up; Highlighter make-up; Make-up removing preparations; Compacts containing make-up; Natural mineral make-up; Make-up stamps, filled; Eye make-up removers; Make-up removing creams; Highlighter make-up palettes; Make-up kits comprised of lipstick, lip gloss, mascara, cosmetic soap, foundation, make-up primer, skin care aerosols, body balm, skin creams, skin lotions, and skin moisturizers; Cosmetics sold as an integral component of non-medicated skincare preparations; Cosmetic products in the form of aerosols for skincare; Skin lotions; Skin cleansers; Skin toners; Skin cream; Skin clarifiers; Skin conditioners

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateFriday, April 3, 2026
Primary Code003
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameEcho Sierra Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressStudio City, CA 91604
US

Trademark Events


Event DateEvent Description
Friday, April 3, 2026NEW APPLICATION ENTERED
Friday, April 3, 2026NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, April 3, 2026APPLICATION FILING RECEIPT MAILED
Monday, June 29, 2026ASSIGNED TO EXAMINER
Tuesday, July 7, 2026NON-FINAL ACTION WRITTEN
Tuesday, July 7, 2026NON-FINAL ACTION E-MAILED
Tuesday, July 7, 2026NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, July 7, 2026EXAMINERS AMENDMENT -WRITTEN
Tuesday, July 7, 2026EXAMINERS AMENDMENT E-MAILED
Tuesday, July 7, 2026EXAMINER'S AMENDMENT ENTERED
Tuesday, July 7, 2026NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Tuesday, July 7, 2026APPROVED FOR PUB - PRINCIPAL REGISTER