UNDERSTOOD BEAUTY Trademark
Trademark Overview
On Friday, April 3, 2026, a trademark application was filed for UNDERSTOOD BEAUTY with the United States Patent and Trademark Office. The USPTO has given the UNDERSTOOD BEAUTY trademark a serial number of 99743312. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Friday, April 3, 2026. This trademark is owned by Echo Sierra Inc.. The UNDERSTOOD BEAUTY trademark is filed in the Cosmetics & Cleaning Products category with the following description:
Cosmetics; Eyebrow cosmetics; Nail cosmetics; Organic cosmetics; Private label cosmetics; Beauty care cosmetics; Make-up sets; Waterproof makeup; Theatrical makeup; Makeup setting sprays; Make-up primer; Make-up; Make-up pencils; Make-up foundations; Make-up powder; Make-up preparations; Foundation make-up; Facial make-up; Make-up remover; Eye make-up; Highlighter make-up; Make-up removing preparations; Compacts containing make-up; Natural mineral make-up; Make-up stamps, filled; Eye make-up removers; Make-up removing creams; Highlighter make-up palettes; Make-up kits comprised of cosmetics and skin care products.; Cosmetics sold as an integral component of non-medicated skincare preparations; Cosmetic products in the form of aerosols for skincare; Skin lotions; Skin cleansers; Skin toners; Skin cream; Skin clarifiers; Skin conditioners
General Information
| Serial Number | 99743312 |
| Word Mark | UNDERSTOOD BEAUTY |
| Filing Date | Friday, April 3, 2026 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Friday, April 3, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Cosmetics; Eyebrow cosmetics; Nail cosmetics; Organic cosmetics; Private label cosmetics; Beauty care cosmetics; Make-up sets; Waterproof makeup; Theatrical makeup; Makeup setting sprays; Make-up primer; Make-up; Make-up pencils; Make-up foundations; Make-up powder; Make-up preparations; Foundation make-up; Facial make-up; Make-up remover; Eye make-up; Highlighter make-up; Make-up removing preparations; Compacts containing make-up; Natural mineral make-up; Make-up stamps, filled; Eye make-up removers; Make-up removing creams; Highlighter make-up palettes; Make-up kits comprised of cosmetics and skin care products.; Cosmetics sold as an integral component of non-medicated skincare preparations; Cosmetic products in the form of aerosols for skincare; Skin lotions; Skin cleansers; Skin toners; Skin cream; Skin clarifiers; Skin conditioners |
Classification Information
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, April 3, 2026 |
| Primary Code | 003 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Echo Sierra Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Studio City, CA 91604
US |
Trademark Events
| Event Date | Event Description |
| Friday, April 3, 2026 | NEW APPLICATION ENTERED |
| Friday, April 3, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, April 3, 2026 | APPLICATION FILING RECEIPT MAILED |
