UNDERSTANDING WHAT MATTERS Trademark

Trademark Overview


On Tuesday, July 7, 2026, a trademark application was filed for UNDERSTANDING WHAT MATTERS with the United States Patent and Trademark Office. The USPTO has given the UNDERSTANDING WHAT MATTERS trademark a serial number of 99926124. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Tuesday, July 7, 2026. This trademark is owned by Kohlberg Kravis Roberts & Co. L.P.. The UNDERSTANDING WHAT MATTERS trademark is filed in the Insurance & Financial Services category with the following description:

Funds investment; Investment management; Investment consultancy; Private equity fund investment services; Management of private equity funds; Private equity consultant services; Public equity investment management; Real estate funds investment services; Capital investment services; Financial asset management; Financial evaluation, tracking, analysis, forecasting, consultancy, advisory and research services relating to securities and other financial instruments; Investment services, namely, asset acquisition, consultation, development and management services; Providing financial services with respect to securities and other financial instruments and products, namely, trading of and investments in securities and financial instruments and products for others; Financial services, namely, investment advice, investment management, investment consultation and investment of funds for others, including private and public equity and debt investment services; Financial investment services, namely...
understanding what matters

General Information


Serial Number99926124
Word MarkUNDERSTANDING WHAT MATTERS
Filing DateTuesday, July 7, 2026
Status630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER
Status DateTuesday, July 7, 2026
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesFunds investment; Investment management; Investment consultancy; Private equity fund investment services; Management of private equity funds; Private equity consultant services; Public equity investment management; Real estate funds investment services; Capital investment services; Financial asset management; Financial evaluation, tracking, analysis, forecasting, consultancy, advisory and research services relating to securities and other financial instruments; Investment services, namely, asset acquisition, consultation, development and management services; Providing financial services with respect to securities and other financial instruments and products, namely, trading of and investments in securities and financial instruments and products for others; Financial services, namely, investment advice, investment management, investment consultation and investment of funds for others, including private and public equity and debt investment services; Financial investment services, namely, administering the issuance, underwriting and distribution of securities; Insurance agency and brokerage; Insurance administration; Insurance consultancy; Financial evaluation for insurance purposes; Insurance and financial information and consultancy services; Providing financial risk assessment services for the mitigation of risk of loss and damage for insurance and financial purposes

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, July 7, 2026
Primary Code036
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameKohlberg Kravis Roberts & Co. L.P.
Party Type10 - Original Applicant
Legal Entity Type13 - Limited Partnership
AddressNew York, NY 10001
US

Trademark Events


Event DateEvent Description
Tuesday, July 7, 2026NEW APPLICATION ENTERED
Tuesday, July 7, 2026NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, July 7, 2026APPLICATION FILING RECEIPT MAILED