UNDERSTANDING WHAT COUNTS Trademark
Trademark Overview
On Tuesday, April 15, 2025, a trademark application was filed for UNDERSTANDING WHAT COUNTS with the United States Patent and Trademark Office. The USPTO has given the UNDERSTANDING WHAT COUNTS trademark a serial number of 99138029. The federal status of this trademark filing is REGISTERED as of Tuesday, November 25, 2025. This trademark is owned by Peter J. Messina & Associates, Ltd.. The UNDERSTANDING WHAT COUNTS trademark is filed in the Advertising, Business and Retail Services category with the following description:
Accounting services
General Information
| Serial Number | 99138029 |
| Word Mark | UNDERSTANDING WHAT COUNTS |
| Filing Date | Tuesday, April 15, 2025 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, November 25, 2025 |
| Registration Number | 8042023 |
| Registration Date | Tuesday, November 25, 2025 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, October 7, 2025 |
Trademark Statements
| Goods and Services | Accounting services |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, April 15, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Sunday, July 1, 2012 |
| First Use In Commerce Date | Sunday, July 1, 2012 |
Trademark Owner History
| Party Name | Peter J. Messina & Associates, Ltd. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | West Chicago, IL 60185 |
| Party Name | Peter J. Messina & Associates, Ltd. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | West Chicago, IL 60185 |
| Party Name | Peter J. Messina & Associates, Ltd. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | West Chicago, IL 60185 |
Trademark Events
| Event Date | Event Description |
| Tuesday, April 15, 2025 | NEW APPLICATION ENTERED |
| Tuesday, April 15, 2025 | APPLICATION FILING RECEIPT MAILED |
| Tuesday, April 15, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, September 10, 2025 | ASSIGNED TO EXAMINER |
| Wednesday, September 10, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, October 1, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, October 7, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, October 7, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, November 25, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, November 25, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
