| Serial Number | 74686929 |
| Word Mark | UNDERSTANDING THE WAY YOU LIVE |
| Filing Date | Monday, June 12, 1995 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Saturday, August 27, 2016 |
| Registration Number | 1978290 |
| Registration Date | Tuesday, June 4, 1996 |
| Mark Drawing | 1 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 12, 1996 |
| Goods and Services | insurance underwriting in the fields of life, health, disability insurance and annuities |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, July 31, 1995 |
| Primary Code | 036 |
| First Use Anywhere Date | Sunday, January 15, 1995 |
| First Use In Commerce Date | Sunday, January 15, 1995 |
| Party Name | ILLINOIS MUTUAL LIFE INSURANCE COMPANY |
| Party Type | 40 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | PEORIA, IL 61634 |
| Party Name | Illinois Mutual Life and Casualty Co. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Peoria, IL 61634 |
| Party Name | Illinois Mutual Life and Casualty Co. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Peoria, IL 61634 |
| Party Name | Illinois Mutual Life and Casualty Co. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Peoria, IL 61634 |
| Event Date | Event Description |
| Monday, November 20, 1995 | EXAMINER'S AMENDMENT MAILED |
| Sunday, February 11, 1996 | NOTICE OF PUBLICATION |
| Tuesday, March 12, 1996 | PUBLISHED FOR OPPOSITION |
| Friday, November 17, 1995 | ASSIGNED TO EXAMINER |
| Wednesday, December 6, 1995 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, June 4, 1996 | REGISTERED-PRINCIPAL REGISTER |
| Thursday, June 1, 2006 | REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED |
| Thursday, September 28, 2006 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Monday, May 20, 2002 | PAPER RECEIVED |
| Monday, May 20, 2002 | REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED |
| Wednesday, July 10, 2002 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Thursday, June 1, 2006 | TEAS SECTION 8 & 9 RECEIVED |
| Thursday, September 28, 2006 | ASSIGNED TO PARALEGAL |
| Thursday, September 28, 2006 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Thursday, June 21, 2007 | CASE FILE IN TICRS |
| Wednesday, June 4, 2025 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Saturday, August 27, 2016 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Monday, June 6, 2016 | TEAS SECTION 8 & 9 RECEIVED |
| Saturday, August 27, 2016 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Saturday, August 27, 2016 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Saturday, August 27, 2016 | REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS) |