UNDERSTANDING BY DESIGN Trademark

Trademark Overview


On Thursday, February 19, 1998, a trademark application was filed for UNDERSTANDING BY DESIGN with the United States Patent and Trademark Office. The USPTO has given the UNDERSTANDING BY DESIGN trademark a serial number of 75981128. The federal status of this trademark filing is REGISTERED AND RENEWED as of Tuesday, November 22, 2022. This trademark is owned by Association For Supervision And Curriculum Development. The UNDERSTANDING BY DESIGN trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Paper & Printed Material Products, and Education & Entertainment Services categories with the following description:

Workshops and seminars for training in the design and integration of an educational model

[ Prerecorded audio tapes, video tapes and CD-Roms featuring training materials in the field of the design and integration of an educational model ]

Books, manuals, and printed instructional and teaching material in the design and integration of an education model
understanding by design

General Information


Serial Number75981128
Word MarkUNDERSTANDING BY DESIGN
Filing DateThursday, February 19, 1998
Status800 - REGISTERED AND RENEWED
Status DateTuesday, November 22, 2022
Registration Number2595262
Registration DateTuesday, July 16, 2002
Mark Drawing1000 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, October 5, 1999

Trademark Statements


Goods and ServicesWorkshops and seminars for training in the design and integration of an educational model
Goods and Services[ Prerecorded audio tapes, video tapes and CD-Roms featuring training materials in the field of the design and integration of an educational model ]
Certificate of Correction for RegistrationIn the Statement, Column 1, lines 2 and 3, "VIRGINIA NON-PROFIT ASSOCIATION" should be deleted, and, "VIRGINIA NON-STOCK CORPORATION" should be inserted.
Goods and ServicesBooks, manuals, and printed instructional and teaching material in the design and integration of an education model

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status CodeB - Sec. 8 - Class(es) in a Multiple Class registration
Class Status DateTuesday, November 22, 2022
Primary Code009
First Use Anywhere DateWednesday, December 31, 1997
First Use In Commerce DateMonday, August 31, 1998

International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateThursday, April 2, 1998
Primary Code016
First Use Anywhere DateWednesday, December 31, 1997
First Use In Commerce DateMonday, August 31, 1998

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateThursday, April 2, 1998
Primary Code041
First Use Anywhere DateMonday, August 31, 1998
First Use In Commerce DateMonday, August 31, 1998

Trademark Owner History


Party NameBACKWARD DESIGN, LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressColumbia, MD 20144

Party NameAssociation For Supervision And Curriculum Development
Party Type30 - Original Registrant
Legal Entity Type99 - Other
AddressAlexandria, VA 22311

Party NameAssociation For Supervision And Curriculum Development
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressAlexandria, VA 22311

Party NameAssociation For Supervision And Curriculum Development
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressAlexandria, VA 22311

Trademark Events


Event DateEvent Description
Tuesday, November 22, 2022NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED
Tuesday, November 22, 2022REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Tuesday, November 22, 2022REGISTERED - SEC. 9 GRANTED/CHECK RECORD FOR SEC. 8
Tuesday, November 22, 2022REGISTERED - PARTIAL SEC. 8 (10-YR) ACCEPTED
Tuesday, November 22, 2022CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, May 16, 2022TEAS SECTION 8 & 9 RECEIVED
Monday, April 25, 2022APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, April 25, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, April 25, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, April 25, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, April 25, 2022TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, July 16, 2021COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Wednesday, March 25, 2020APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, March 25, 2020TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, March 25, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, March 25, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, March 25, 2020TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, November 3, 2015APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, November 3, 2015TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, March 7, 2014ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, March 7, 2014TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, March 5, 2014AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Friday, February 21, 2014CORRECTION UNDER SECTION 7 ¿ PROCESSED
Wednesday, February 5, 2014SEC 7 REQUEST FILED
Friday, February 21, 2014CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, February 5, 2014TEAS SECTION 7 REQUEST RECEIVED
Monday, July 15, 2013ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, July 15, 2013TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, July 18, 2012NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - MAILED
Tuesday, July 17, 2012NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Tuesday, July 17, 2012REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Tuesday, July 17, 2012REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Tuesday, July 17, 2012CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, July 6, 2012TEAS SECTION 8 & 9 RECEIVED
Monday, June 16, 2008REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Thursday, May 22, 2008ASSIGNED TO PARALEGAL
Wednesday, May 7, 2008TEAS SECTION 8 & 15 RECEIVED
Monday, December 10, 2007CASE FILE IN TICRS
Friday, April 16, 2004TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, July 16, 2002REGISTERED-PRINCIPAL REGISTER
Friday, April 19, 2002ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Thursday, March 21, 2002CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, March 21, 2002PAPER RECEIVED
Tuesday, August 7, 2001CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, September 25, 2001NON-FINAL ACTION MAILED
Sunday, September 23, 2001STATEMENT OF USE PROCESSING COMPLETE
Wednesday, June 28, 2000USE AMENDMENT FILED
Friday, July 20, 2001DIVISIONAL PROCESSING COMPLETE
Tuesday, June 26, 2001DIVISIONAL REQUEST RECEIVED
Thursday, December 28, 2000SOU EXTENSION 2 FILED
Tuesday, June 26, 2001SOU EXTENSION 2 GRANTED
Thursday, December 28, 2000SOU EXTENSION 1 GRANTED
Monday, June 26, 2000SOU EXTENSION 1 FILED
Saturday, May 26, 2001PETITION TO REVIVE-GRANTED
Monday, September 25, 2000PETITION TO REVIVE-RECEIVED
Thursday, June 29, 2000ABANDONMENT - NO USE STATEMENT FILED
Tuesday, December 28, 1999NOA MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, October 5, 1999PUBLISHED FOR OPPOSITION
Friday, September 3, 1999NOTICE OF PUBLICATION
Wednesday, April 28, 1999APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, April 2, 1999EXAMINER'S AMENDMENT MAILED
Monday, March 15, 1999FINAL REFUSAL MAILED
Wednesday, February 3, 1999CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, October 21, 1998NON-FINAL ACTION MAILED
Monday, September 28, 1998ASSIGNED TO EXAMINER