| Serial Number | 90716268 |
| Word Mark | UNDERBELLY |
| Filing Date | Monday, May 17, 2021 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, May 30, 2023 |
| Registration Number | 7064830 |
| Registration Date | Tuesday, May 30, 2023 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, March 14, 2023 |
| Goods and Services | Multimedia entertainment services in the nature of recording, production and post-production services in the fields of music, video, and films; and Video production services in the fields of virtual reality and augmented reality |
| Goods and Services | Advertising agency services; Marketing consulting services; Consultation services, namely, creative and strategic consultation regarding development and production of marketing campaigns for others; Development, creation, production, and post-production of advertising content; Brand development and evaluation services for others; Business consulting services; and Business management consulting with relation to strategy, marketing, sales, operation, product design particularly specializing in the use of analytics for understanding and predicting consumers, businesses, and market trends |
| Goods and Services | Creation, design, development and maintenance of web sites for third parties; Research, design, development, and implementation of customized software for others; Design and testing for new product development for others; product development specializing in the use of analytics for understanding and predicting consumers, businesses, and market trends; and Visual design services in the nature of designing visual elements for on-line, broadcast, print, outdoor and other communication media; and Graphic design services |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Sunday, August 15, 2021 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, March 6, 2012 |
| First Use In Commerce Date | Tuesday, March 6, 2012 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Sunday, August 15, 2021 |
| Primary Code | 041 |
| First Use Anywhere Date | Tuesday, March 6, 2012 |
| First Use In Commerce Date | Tuesday, March 6, 2012 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Sunday, August 15, 2021 |
| Primary Code | 042 |
| First Use Anywhere Date | Tuesday, March 6, 2012 |
| First Use In Commerce Date | Tuesday, March 6, 2012 |
| Party Name | Underbelly Creative LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Salt Lake City, UT 84101 |
| Party Name | Underbelly Creative LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Salt Lake City, UT 84101 |
| Party Name | Underbelly Creative LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Salt Lake City, UT 84101 |
| Event Date | Event Description |
| Tuesday, May 30, 2023 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, May 30, 2023 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, March 14, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 14, 2023 | PUBLISHED FOR OPPOSITION |
| Wednesday, February 22, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Wednesday, February 8, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, February 2, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, February 1, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, February 1, 2023 | TEAS REQUEST FOR RECONSIDERATION RECEIVED |
| Tuesday, August 30, 2022 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Tuesday, August 30, 2022 | FINAL REFUSAL E-MAILED |
| Tuesday, August 30, 2022 | FINAL REFUSAL WRITTEN |
| Tuesday, August 2, 2022 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, August 1, 2022 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, August 1, 2022 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, March 18, 2022 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, March 18, 2022 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |
| Friday, March 18, 2022 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, March 18, 2022 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, February 1, 2022 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, February 1, 2022 | NON-FINAL ACTION E-MAILED |
| Tuesday, February 1, 2022 | NON-FINAL ACTION WRITTEN |
| Tuesday, January 25, 2022 | ASSIGNED TO EXAMINER |
| Sunday, August 15, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, May 20, 2021 | NEW APPLICATION ENTERED |