| Description of Mark | The mark consists of The "Unbenchd" logo is a clean, modern, and conceptually rich visual mark composed of two core elements: a stylized icon and custom typography.Icon Design:The upper portion of the logo features a bold orange-red speech bubble, symbolizing communication, voice, and engagement. Within the speech bubble is a black abstract graphic that visually resembles a bench. This stylized bench is constructed with geometric simplicity:- A thick horizontal black bar represents the seat of the bench.- Two shorter vertical black bars beneath and to the left resemble bench legs or structural supports.- The graphic is angular and minimalistic, evoking both stability and forward motion.The integration of the bench within a speech bubble reinforces the brand's core themes of activating voices, promoting expression, and moving from the sidelines to the spotlight—hence the name "Unbenchd."Typography:Beneath the icon, the word "unbenchd" is displayed in all lowercase using a sleek, sans-serif typeface. The text is black, tying in visually with the black elements of the icon above. The modern, clean-lined font conveys confidence, accessibility, and digital fluency, aligning with a forward-thinking, youth-oriented, and performance-driven brand identity.Color Scheme:Orange-Red (#FF5C35 or similar): Used in the speech bubble, this energetic color suggests passion, momentum, and empowerment.Black: Used for both the internal graphic and the text, black denotes authority, sophistication, and clarity.White: Filling in the bench. Broad Themes & Symbolism:The "Unbenchd" logo evokes multiple conceptual layers:Activation & Opportunity: The bench, traditionally a place of waiting or exclusion in sports and conversation, is transformed into a symbol of readiness and inclusion.Expression & Empowerment: The speech bubble highlights themes of voice, storytelling, mental health advocacy, and meaningful dialogue.Modern Athletic & Social Energy: The compact, balanced layout and color palette appeal to a Gen Z and Millennial demographic engaged in sports, content creation, and self-expression. |
| Indication of Colors claimed | The color(s) Orange-Red (#FF5C35 or similar): Used in the speech bubble, this energetic color suggests passion, momentum, and empowerment. Black: Used for both the internal graphic and the text, black denotes authority, sophistication, and clarity. Creme White: Filling in the bench *not the background which is meant to represent a transparent area*. is/are claimed as a feature of the mark. |
| Goods and Services | Providing on-line registration services for Providing a website featuring ratings, reviews, and recommendations posted by users on coaches for commercial purposes; Promoting the services of coaches through a platform featuring user reviews, interaction tracking, and tiered access for enhanced communication; Advertising and promotional services, namely, promoting the services of athletic coaches via an online platform. |
