ULTIMATE DIRECTION Trademark

Trademark Overview


On Tuesday, January 19, 2010, a trademark application was filed for ULTIMATE DIRECTION with the United States Patent and Trademark Office. The USPTO has given the ULTIMATE DIRECTION trademark a serial number of 77914456. The federal status of this trademark filing is REGISTERED AND RENEWED as of Saturday, May 23, 2020. This trademark is owned by Kellwood Company. The ULTIMATE DIRECTION trademark is filed in the Houseware & Glass Products category with the following description:

Personal fluid hydration systems comprised of a fluid reservoir, a delivery tube, a mouthpiece and a carrying pack, holders and holsters specifically adapted to hold water bottles and drinking flasks, water bottles sold empty, drinking flasks sold empty
ultimate direction

General Information


Serial Number77914456
Word MarkULTIMATE DIRECTION
Filing DateTuesday, January 19, 2010
Status800 - REGISTERED AND RENEWED
Status DateSaturday, May 23, 2020
Registration Number3837442
Registration DateTuesday, August 24, 2010
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, June 8, 2010

Trademark Statements


Goods and ServicesPersonal fluid hydration systems comprised of a fluid reservoir, a delivery tube, a mouthpiece and a carrying pack, holders and holsters specifically adapted to hold water bottles and drinking flasks, water bottles sold empty, drinking flasks sold empty

Classification Information


International Class021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes.
US Class Codes002, 013, 023, 029, 030, 033, 040, 050
Class Status Code6 - Active
Class Status DateFriday, January 22, 2010
Primary Code021
First Use Anywhere DateWednesday, April 15, 1987
First Use In Commerce DateWednesday, April 15, 1987

Trademark Owner History


Party NameEXXEL OUTDOORS, LLC
Party Type32 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressNaples, FL 34103

Party NameAMERICAN RECREATION PRODUCTS, LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressCHESTERFIELD, MO 63017

Party NameAMERICAN RECREATION PRODUCTS, INC.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressCHESTERFIELD, MO 63017

Party NameAMERICAN RECREATION PRODUCTS, INC.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressCHESTERFIELD, MO 63017

Party NameAMERICAN RECREATION PRODUCTS, INC.
Party Type11 - New Owner Before Publication
Legal Entity Type03 - Corporation
AddressCHESTERFIELD, MO 63017

Party NameKellwood Company
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressChesterfield, MO 63017

Trademark Events


Event DateEvent Description
Saturday, May 23, 2020NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Saturday, May 23, 2020REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Saturday, May 23, 2020REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Friday, May 22, 2020APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, May 22, 2020TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, May 22, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, May 22, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, May 22, 2020TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, May 22, 2020TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Wednesday, February 26, 2020POST REGISTRATION ACTION MAILED - SEC. 8 & 9
Thursday, February 13, 2020TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Thursday, February 13, 2020POST REGISTRATION ACTION MAILED - SEC. 8 & 9
Friday, February 7, 2020TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Thursday, December 5, 2019POST REGISTRATION ACTION MAILED - SEC. 8 & 9
Thursday, December 5, 2019CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, October 22, 2019TEAS SECTION 8 & 9 RECEIVED
Saturday, August 24, 2019COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Tuesday, February 21, 2017APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, February 21, 2017TEAS CHANGE OF OWNER ADDRESS RECEIVED
Saturday, November 5, 2016NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Saturday, November 5, 2016REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Friday, November 4, 2016CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, August 29, 2016TEAS SECTION 8 & 15 RECEIVED
Wednesday, June 8, 2016AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Thursday, May 19, 2016ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, May 19, 2016TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, August 24, 2015COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Thursday, June 4, 2015ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, June 4, 2015TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, April 14, 2015ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, April 14, 2015TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, April 8, 2015ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, February 12, 2014ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, December 11, 2013ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, August 22, 2012AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, November 9, 2011ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, October 26, 2011ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Tuesday, August 24, 2010REGISTERED-PRINCIPAL REGISTER
Tuesday, June 8, 2010OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, June 8, 2010PUBLISHED FOR OPPOSITION
Tuesday, May 4, 2010LAW OFFICE PUBLICATION REVIEW COMPLETED
Tuesday, May 4, 2010ASSIGNED TO LIE
Thursday, April 22, 2010APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, April 15, 2010ASSIGNED TO EXAMINER
Wednesday, March 3, 2010AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Monday, January 25, 2010TEAS AMENDMENT ENTERED BEFORE ATTORNEY ASSIGNED
Monday, January 25, 2010TEAS VOLUNTARY AMENDMENT RECEIVED
Friday, January 22, 2010NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Friday, January 22, 2010NEW APPLICATION ENTERED IN TRAM