ULTIMATE CHOICE Trademark

Trademark Overview


On Wednesday, February 3, 2016, a trademark application was filed for ULTIMATE CHOICE with the United States Patent and Trademark Office. The USPTO has given the ULTIMATE CHOICE trademark a serial number of 86896371. The federal status of this trademark filing is SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED as of Sunday, March 19, 2023. This trademark is owned by HERTZ SYSTEM, INC.. The ULTIMATE CHOICE trademark is filed in the Transportation & Storage Services category with the following description:

Vehicle rental services
ultimate choice

General Information


Serial Number86896371
Word MarkULTIMATE CHOICE
Filing DateWednesday, February 3, 2016
Status702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED
Status DateSunday, March 19, 2023
Registration Number5177777
Registration DateTuesday, April 4, 2017
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, July 5, 2016

Trademark Statements


Goods and ServicesVehicle rental services

Classification Information


International Class039 - Transport; packaging and storage of goods; travel arrangement.
US Class Codes100, 105
Class Status Code6 - Active
Class Status DateMonday, February 8, 2016
Primary Code039
First Use Anywhere DateTuesday, February 16, 2016
First Use In Commerce DateTuesday, February 16, 2016

Trademark Owner History


Party NameHERTZ SYSTEM, INC.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressEstero, FL 33928

Party NameHERTZ SYSTEM, INC.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressEstero, FL 33928

Party NameHERTZ SYSTEM, INC.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressEstero, FL 33928

Trademark Events


Event DateEvent Description
Wednesday, June 15, 2016NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Saturday, February 6, 2016NEW APPLICATION ENTERED
Monday, February 8, 2016NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, February 10, 2016TEAS VOLUNTARY AMENDMENT RECEIVED
Thursday, February 18, 2016ASSIGNED TO LIE
Thursday, February 25, 2016PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED
Thursday, May 19, 2016ASSIGNED TO EXAMINER
Monday, May 23, 2016APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, May 31, 2016LAW OFFICE PUBLICATION REVIEW COMPLETED
Saturday, February 25, 2017CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, February 28, 2017NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, July 5, 2016PUBLISHED FOR OPPOSITION
Tuesday, July 5, 2016OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, August 30, 2016NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, November 1, 2016ASSIGNED TO EXAMINER
Tuesday, February 7, 2017TEAS STATEMENT OF USE RECEIVED
Tuesday, February 7, 2017USE AMENDMENT FILED
Saturday, February 25, 2017STATEMENT OF USE PROCESSING COMPLETE
Saturday, February 25, 2017ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Wednesday, July 14, 2021ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Tuesday, April 4, 2017REGISTERED-PRINCIPAL REGISTER
Wednesday, July 19, 2017ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, December 6, 2017ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, July 7, 2021ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Monday, April 4, 2022COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Friday, September 2, 2022TEAS SECTION 8 & 15 RECEIVED
Sunday, March 19, 2023NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Saturday, March 18, 2023CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Sunday, March 19, 2023REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Thursday, July 11, 2024ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY