| Serial Number | 90217812 |
| Word Mark | ULTIMATE BEVERAGE CHALLENGE |
| Filing Date | Monday, September 28, 2020 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, May 24, 2022 |
| Registration Number | 6727206 |
| Registration Date | Tuesday, May 24, 2022 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 1, 2022 |
| Description of Mark | The mark consists of the color dark brown which appears in the wording "ULTIMATE CHALLENGE" and the wording "BEVERAGE", the color light brown appears in the outside partial concentric circle, and the color medium brown appears in the inside partial concentric circle. |
| Goods and Services | Downloadable electronic publications in the nature of magazines in the field of beverage alcohol |
| Indication of Colors claimed | The color(s) light brown, medium brown and dark brown is/are claimed as a feature of the mark. |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, November 9, 2020 |
| Primary Code | 009 |
| First Use Anywhere Date | Thursday, April 15, 2010 |
| First Use In Commerce Date | Thursday, April 15, 2010 |
| Party Name | Ultimate Beverage Challenge LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Hawthorne, NY 10532 |
| Party Name | Ultimate Beverage Challenge LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Hawthorne, NY 10532 |
| Party Name | Ultimate Beverage Challenge LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Hawthorne, NY 10532 |
| Event Date | Event Description |
| Tuesday, May 24, 2022 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, May 24, 2022 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, March 1, 2022 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 1, 2022 | PUBLISHED FOR OPPOSITION |
| Wednesday, February 9, 2022 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Saturday, January 22, 2022 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Friday, January 21, 2022 | EXPARTE APPEAL TERMINATED |
| Friday, January 21, 2022 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, January 20, 2022 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, January 20, 2022 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, January 20, 2022 | ASSIGNED TO LIE |
| Thursday, January 13, 2022 | TEAS REQUEST FOR RECONSIDERATION RECEIVED |
| Thursday, January 13, 2022 | EX PARTE APPEAL-INSTITUTED |
| Thursday, January 13, 2022 | JURISDICTION RESTORED TO EXAMINING ATTORNEY |
| Thursday, January 13, 2022 | EXPARTE APPEAL RECEIVED AT TTAB |
| Tuesday, July 13, 2021 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Tuesday, July 13, 2021 | FINAL REFUSAL E-MAILED |
| Tuesday, July 13, 2021 | FINAL REFUSAL WRITTEN |
| Monday, June 21, 2021 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, June 21, 2021 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, June 17, 2021 | ASSIGNED TO LIE |
| Monday, March 29, 2021 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, January 28, 2021 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, January 28, 2021 | NON-FINAL ACTION E-MAILED |
| Thursday, January 28, 2021 | NON-FINAL ACTION WRITTEN |
| Thursday, January 21, 2021 | ASSIGNED TO EXAMINER |
| Tuesday, November 10, 2020 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, November 9, 2020 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Thursday, October 1, 2020 | NEW APPLICATION ENTERED IN TRAM |