| Serial Number | 88726075 |
| Word Mark | ULTIMA SELECT |
| Filing Date | Friday, December 13, 2019 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Wednesday, November 12, 2025 |
| Registration Number | 6106190 |
| Registration Date | Tuesday, July 21, 2020 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, May 5, 2020 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | alternators, starters for engines, and generators for land vehicles, all of the aforesaid specifically excluding such goods for use in motorcycles |
| Pseudo Mark | ULTIMATE SELECT |
| Description of Mark | The mark consists of the term "ULTIMA" above a shaded bar with the term "SELECT" centered inside the bar, which bar runs the entire length of the term "ULTIMA", the term "ULTIMA" being larger than and not as dark as the term "SELECT", the bar being shaded also, but not as darkly as the term "SELECT". |
| NOT AVAILABLE | "SELECT" |
| International Class | 007 - Machines and machine tools; motors and engines (except for land vehicles); machine coupling and transmission components (except for land vehicles); agricultural implements other than hand-operated; incubators for eggs. |
| US Class Codes | 013, 019, 021, 023, 031, 034, 035 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, December 17, 2019 |
| Primary Code | 007 |
| First Use Anywhere Date | Tuesday, January 2, 2007 |
| First Use In Commerce Date | Tuesday, January 2, 2007 |
| Party Name | O' Reilly Automotive Stores, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | SPRINGFIELD, MO 65802 |
| Party Name | O' Reilly Automotive Stores, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Springfield, MO 65802 |
| Party Name | O' Reilly Automotive Stores, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Springfield, MO 65802 |
| Event Date | Event Description |
| Tuesday, December 17, 2019 | NEW APPLICATION ENTERED |
| Tuesday, December 17, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, December 18, 2019 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, March 13, 2020 | ASSIGNED TO EXAMINER |
| Thursday, March 19, 2020 | EXAMINERS AMENDMENT -WRITTEN |
| Thursday, March 19, 2020 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, March 19, 2020 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, March 19, 2020 | EXAMINER'S AMENDMENT ENTERED |
| Friday, March 20, 2020 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, March 26, 2020 | ASSIGNED TO LIE |
| Wednesday, April 15, 2020 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, May 5, 2020 | PUBLISHED FOR OPPOSITION |
| Tuesday, May 5, 2020 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, July 21, 2020 | REGISTERED-PRINCIPAL REGISTER |
| Monday, August 8, 2022 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Monday, August 8, 2022 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, August 8, 2022 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, August 8, 2022 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, August 8, 2022 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Monday, July 21, 2025 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Monday, July 21, 2025 | TEAS SECTION 8 & 15 RECEIVED |
| Monday, November 10, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, November 12, 2025 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Wednesday, November 12, 2025 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |