ULTA Trademark

Trademark Overview


On Friday, October 21, 2022, a trademark application was filed for ULTA with the United States Patent and Trademark Office. The USPTO has given the ULTA trademark a serial number of 97642371. The federal status of this trademark filing is THIRD EXTENSION - GRANTED as of Thursday, November 13, 2025. This trademark is owned by Ulta Beauty, Inc.. The ULTA trademark is filed in the Houseware & Glass Products, Advertising, Business and Retail Services, Education & Entertainment Services, and Computer & Software Services & Scientific Services categories with the following description:

Retail store services and online store services in relation to virtual goods, downloadable and nondownloadable, namely, cosmetics, makeup preparations, hair care preparations, hair accessories, skin care preparations, perfumes and personal fragrances, cosmetic brushes and makeup brushes; retail store services and online store services featuring digital art, badges, coupons, accessories for avatars, clothing for avatars, shoes for avatars, and cosmetics for avatars

Providing temporary use of an online non-downloadable virtual reality game services; entertainment services, namely, providing online, non-downloadable computer software featuring cosmetics, makeup preparations, hair care preparations, hair accessories, skin care preparations, perfumes and personal fragrances, cosmetic brushes and makeup brushes for use in virtual worlds; online non-downloadable software featuring digital animated and non-animated designs and characters, avatars, digital overlays, and skins for use in virtual environments; entertainment services in the nature of organizing, arranging, and hosting virtual performances and social entertainment events; entertainment services in augmented reality platforms; provision of temporary use of non-downloadable software to enable members of an online community to spend and trade non-fungible tokens via augmented reality platforms; entertainment services, namely, provision of online non-downloadable software enabling the creation o...

Creating and hosting an online community website for users to access, create, publish, and experience digital assets, nonfungible tokens, and the virtual world; design and development of virtual reality software, namely, objects of virtual reality environments; creating and hosting websites featuring non-downloadable software for the design, development, management, use, manufacture, sell, purchase, collection, advertising, storage and creation of virtual goods, namely, cosmetics, makeup preparations, hair care preparations, hair accessories, skin care preparations, perfumes and personal fragrances, cosmetic brushes and makeup brushes; providing non downloadable software, in the nature of services, for the design, development, management, use, manufacture, sell, purchase, collection, advertising, storage and creation of virtual goods; providing software as a service featuring software for rendering a service of makeup application and beauty salons in the digital or virtual worlds

cosmetic brushes and makeup brushes incorporating near field communication technology; cosmetic brushes and makeup brushes to be sold by and/or for virtual avatars in the digital world
ulta

General Information


Serial Number97642371
Word MarkULTA
Filing DateFriday, October 21, 2022
Status732 - THIRD EXTENSION - GRANTED
Status DateThursday, November 13, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, September 5, 2023

Trademark Statements


Goods and ServicesRetail store services and online store services in relation to virtual goods, downloadable and nondownloadable, namely, cosmetics, makeup preparations, hair care preparations, hair accessories, skin care preparations, perfumes and personal fragrances, cosmetic brushes and makeup brushes; retail store services and online store services featuring digital art, badges, coupons, accessories for avatars, clothing for avatars, shoes for avatars, and cosmetics for avatars
Goods and ServicesProviding temporary use of an online non-downloadable virtual reality game services; entertainment services, namely, providing online, non-downloadable computer software featuring cosmetics, makeup preparations, hair care preparations, hair accessories, skin care preparations, perfumes and personal fragrances, cosmetic brushes and makeup brushes for use in virtual worlds; online non-downloadable software featuring digital animated and non-animated designs and characters, avatars, digital overlays, and skins for use in virtual environments; entertainment services in the nature of organizing, arranging, and hosting virtual performances and social entertainment events; entertainment services in augmented reality platforms; provision of temporary use of non-downloadable software to enable members of an online community to spend and trade non-fungible tokens via augmented reality platforms; entertainment services, namely, provision of online non-downloadable software enabling the creation of characters in a virtual world; entertainment services in the nature of organized, arranging, and hosting virtual performances and social entertainment events
Goods and ServicesCreating and hosting an online community website for users to access, create, publish, and experience digital assets, nonfungible tokens, and the virtual world; design and development of virtual reality software, namely, objects of virtual reality environments; creating and hosting websites featuring non-downloadable software for the design, development, management, use, manufacture, sell, purchase, collection, advertising, storage and creation of virtual goods, namely, cosmetics, makeup preparations, hair care preparations, hair accessories, skin care preparations, perfumes and personal fragrances, cosmetic brushes and makeup brushes; providing non downloadable software, in the nature of services, for the design, development, management, use, manufacture, sell, purchase, collection, advertising, storage and creation of virtual goods; providing software as a service featuring software for rendering a service of makeup application and beauty salons in the digital or virtual worlds
Goods and Servicescosmetic brushes and makeup brushes incorporating near field communication technology; cosmetic brushes and makeup brushes to be sold by and/or for virtual avatars in the digital world

Classification Information


International Class021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes.
US Class Codes002, 013, 023, 029, 030, 033, 040, 050
Class Status Code6 - Active
Class Status DateSunday, November 6, 2022
Primary Code021
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateSunday, November 6, 2022
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateSunday, November 6, 2022
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateSunday, November 6, 2022
Primary Code042
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameUlta Beauty, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressBolingbrook, IL 60440

Party NameUlta Beauty, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressBolingbrook, IL 60440

Trademark Events


Event DateEvent Description
Tuesday, October 25, 2022NEW APPLICATION ENTERED
Sunday, November 6, 2022NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, January 24, 2023ASSIGNED TO EXAMINER
Tuesday, January 31, 2023NON-FINAL ACTION WRITTEN
Tuesday, January 31, 2023NON-FINAL ACTION E-MAILED
Tuesday, January 31, 2023NOTIFICATION OF NON-FINAL ACTION E-MAILED
Saturday, April 29, 2023TEAS RESPONSE TO OFFICE ACTION RECEIVED
Saturday, April 29, 2023CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, May 5, 2023TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, June 5, 2023NON-FINAL ACTION WRITTEN
Monday, June 5, 2023NON-FINAL ACTION E-MAILED
Monday, June 5, 2023NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, June 26, 2023TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, June 26, 2023CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, June 27, 2023TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, July 27, 2023APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, August 16, 2023NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, September 5, 2023PUBLISHED FOR OPPOSITION
Tuesday, September 5, 2023OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, October 31, 2023NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Wednesday, January 31, 2024SOU TEAS EXTENSION RECEIVED
Wednesday, January 31, 2024SOU EXTENSION 1 FILED
Wednesday, January 31, 2024SOU EXTENSION 1 GRANTED
Friday, February 2, 2024NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, October 31, 2024SOU TEAS EXTENSION RECEIVED
Thursday, October 31, 2024SOU EXTENSION 2 FILED
Thursday, October 31, 2024SOU EXTENSION 2 GRANTED
Thursday, October 31, 2024NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, April 30, 2025SOU TEAS EXTENSION RECEIVED
Monday, September 22, 2025CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, April 30, 2025TEAS REQUEST TO DIVIDE RECEIVED
Wednesday, April 30, 2025DIVISIONAL REQUEST RECEIVED
Thursday, November 13, 2025DIVISIONAL PROCESSING COMPLETE
Thursday, November 13, 2025CORRECTED NOA E-MAILED
Tuesday, April 29, 2025SOU EXTENSION 3 FILED
Thursday, November 13, 2025SOU EXTENSION 3 GRANTED
Friday, November 14, 2025NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED