| Serial Number | 97918363 |
| Word Mark | UFIRST REWARDS |
| Filing Date | Wednesday, May 3, 2023 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, October 15, 2024 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, October 15, 2024 |
| Description of Mark | The mark consists of the word "UFIRST" in large font stacked above the word "REWARDS" in smaller font, with the letters "UF" of "UFIRST" presented within a circular background. |
| Pseudo Mark | YOU FIRST REWARDS |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Arranging and conducting incentive reward programs for independent insurance agents to promote the sale of insurance products |
| NOT AVAILABLE | "REWARDS" |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, June 1, 2023 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, November 30, 2016 |
| First Use In Commerce Date | Wednesday, November 30, 2016 |
| Party Name | Americo Financial Life and Annuity Insurance Company |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Kansas City, MO 64105 |
| Party Name | Americo Financial Life and Annuity Insurance Company |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Kansas City, MO 64105 |
| Event Date | Event Description |
| Saturday, May 6, 2023 | NEW APPLICATION ENTERED |
| Thursday, June 1, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, January 29, 2024 | ASSIGNED TO EXAMINER |
| Friday, February 2, 2024 | NON-FINAL ACTION WRITTEN |
| Friday, February 2, 2024 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, February 2, 2024 | NON-FINAL ACTION E-MAILED |
| Monday, April 29, 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, June 2, 2023 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, April 29, 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, April 29, 2024 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, May 29, 2024 | FINAL REFUSAL E-MAILED |
| Wednesday, May 29, 2024 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Wednesday, May 29, 2024 | FINAL REFUSAL WRITTEN |
| Tuesday, August 13, 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, August 13, 2024 | TEAS REQUEST FOR RECONSIDERATION RECEIVED |
| Tuesday, September 10, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, September 25, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, October 15, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, October 15, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, August 13, 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |