| Serial Number | 99463929 |
| Word Mark | U SUUM |
| Filing Date | Monday, October 27, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, April 21, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, April 21, 2026 |
| Goods and Services | Online retail store services featuring bracelets, beaded jewelry, silicone wristbands, apparel, mugs, tumblers, and lifestyle merchandise; Retail store services provided via a global computer network featuring clothing, jewelry, and accessories; Promoting public awareness of empathy, kindness, mindfulness, and emotional wellness through branded merchandise, online campaigns, and social media content; Providing consumer information in the field of inspirational and motivational merchandise and campaigns. |
| Indication of Colors claimed | The color(s) red, white, and black is/are claimed as a feature of the mark. |
| Description of Mark | The mark consists of two heart designs and the stylized wording "SUUM". The top portion of the mark shows a black heart containing a white capital letter "U" centered within it. Below that appears a black single line rectangle enclosing the word "SUUM" in stylized font, where the letters "S", the first "U", and "M" appear in black, and the second "U" is represented by a red heart design containing a white capital letter "U" centered within it. The color white outside the designs represents background and is not claimed as a feature of the mark. |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, October 27, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | NOT AVAILABLE |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 01 - Individual |
| Address | Roswell, GA 30076 US |
| Party Name | NOT AVAILABLE |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 01 - Individual |
| Address | Roswell, GA 30076 US |
| Event Date | Event Description |
| Monday, October 27, 2025 | NEW APPLICATION ENTERED |
| Monday, October 27, 2025 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, March 11, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, March 11, 2026 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, March 12, 2026 | ASSIGNED TO EXAMINER |
| Tuesday, March 17, 2026 | NON-FINAL ACTION WRITTEN |
| Tuesday, March 17, 2026 | NON-FINAL ACTION E-MAILED |
| Tuesday, March 17, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, March 17, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, March 17, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, March 17, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, March 23, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, April 15, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, April 21, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, April 21, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |