| Serial Number | 86303879 |
| Word Mark | U-PLATFORM |
| Filing Date | Monday, June 9, 2014 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Monday, July 31, 2023 |
| Registration Number | 4971346 |
| Registration Date | Tuesday, June 7, 2016 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, January 19, 2016 |
| Goods and Services | [ Apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; blank magnetic data carriers, blank recordable optical discs; blank compact discs, recordable DVDs; mechanisms for coin-operated apparatus; cash registers, calculating machines, data processing equipment, computers; ] Computer software for use as a data management platform (DMP), to develop trading strategies, to download and display advertising, to purchase digital advertising, to purchase advertising in an automated fashion, including through use of a demand side platform (DSP), to sell advertising in an automated fashion, including through use of a supply side platform (SSP), for use as cross-site advertiser analytics, for use as single-site publisher analytics, for use in real-time bidding, to build, operate and evolve real-time trading platforms all for use in the field of on-line advertising and real-time media trading; [ fire-extinguishing apparatus; pre-recorded electronic and digital media, namely, CDs, DVDs, CD-ROMs featuring software for use as a data management platform (DMP), to develop trading strategies, to download and display advertising, to purchase digital advertising, to purchase advertising in an automated fashion, including through use of a demand side platform (DSP), to sell advertising in an automated fashion, including through use of a supply side platform (SSP), for use as cross-site advertiser analytics, for use as single-site publisher analytics, for use in real-time bidding, to build, operate and evolve real-time trading platforms all for use in the field of on-line advertising and real-time media trading; ] computer programs for use as a data management platform (DMP), to develop trading strategies, to download and display advertising, to purchase digital advertising, to purchase advertising in an automated fashion, including through use of a demand side platform (DSP), to sell advertising in an automated fashion, including through use of a supply side platform (SSP), for use as cross-site advertiser analytics, for use as single-site publisher analytics, for use in real-time bidding, to build, operate and evolve real-time trading platforms all for use in the field of on-line advertising and real-time media trading; computer software platforms for on-line advertising and real-time media trading |
| Goods and Services | Telecommunications, namely, transfer of voice, video, images, data and documents by telecommunications; [ telecommunication services, namely, providing internet access via broadband optical or wireless networks; ] computer communication and Internet access, namely, electronic transmission of data and documents among users of computers; [ provision of access to the internet for content, websites and portals; rental of access time to global computer networks; message sending; ] providing access to databases |
| Pseudo Mark | YOU-PLATFORM |
| Goods and Services | Advertising services; [ business management; business administration services; ] business operation, business administration and office functions; advertising, marketing and promotional services; online advertisements; online advertising via a computer communications network; providing and rental of advertising space, advertising time and advertising materials on the internet; distribution of advertising material for marketing and promotional purposes; dissemination of advertising for others via an on-line communications network on the internet; advertising, marketing and promotional consultancy, advisory and assistance services; commercial trading and consumer information services, namely, providing consumer information in the field of on-line advertising and real-time media trading; auctioneering services; providing online auction services; providing an online auction exchange for trading media; [ business assistance, management and administrative services; ] business consultancy and advisory services; business information services provided online from a global computer network on the internet |
| Goods and Services | Scientific and technological services, namely, research and design of computer software in the field of on-line advertising and real-time media trading; industrial analysis and research services of computer software in the field of on-line advertising and real-time media trading; design and development of computer [ hardware and ] software; IT integration services; software development, programming and implementation; computer programming services; computer programming consultancy; computer software installation and maintenance services; software customization services; installation and customization of computer applications software; web site hosting services; software as a service, namely, hosting software for use by others for use as a data management platform (DMP), to develop trading strategies, to download and display advertising, to purchase digital advertising, to purchase advertising in an automated fashion, including through use of a demand side platform (DSP), to sell advertising in an automated fashion, including through use of a supply side platform (SSP), for use as cross-site advertiser analytics, for use as single-site publisher analytics, for use in real-time bidding, to build, operate and evolve real-time trading platforms all for use in the field of on-line advertising and real-time media trading; rental of software; cloud computing featuring software for use as a data management platform (DMP), to develop trading strategies, to download and display advertising, to purchase digital advertising, to purchase advertising in an automated fashion, including through use of a demand side platform (DSP), to sell advertising in an automated fashion, including through use of a supply side platform (SSP), for use as cross-site advertiser analytics, for use as single-site publisher analytics, for use in real-time bidding, to build, operate and evolve real-time trading platforms all for use in the field of on-line advertising and real-time media trading; hosting of digital content on the internet; IT consultancy; IT consulting services regarding on-line advertising and real-time media trading; [ rental of web servers; ] providing virtual computer systems and virtual computer environments through cloud computing |
| International Class | 038 - Services allowing people to communicate with another by a sensory means. |
| US Class Codes | 100, 101, 104 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, June 19, 2014 |
| Primary Code | 038 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, June 19, 2014 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, June 19, 2014 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, June 19, 2014 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | CRITEO TECHNOLOGY SAS |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 34 - NOT AVAILABLE |
| Address | PARIS 75009 FR |
| Party Name | Exezars Limited |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | 2007 Strovolos, Nicosia CY |
| Party Name | Exezars Limited |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | 2413 Egkomi, Nicosia CY |
| Party Name | Exezars Limited |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | 2413 Egkomi, Nicosia CY |
| Event Date | Event Description |
| Friday, September 19, 2014 | NON-FINAL ACTION WRITTEN |
| Friday, September 19, 2014 | NON-FINAL ACTION E-MAILED |
| Friday, September 19, 2014 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, March 17, 2015 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, June 12, 2014 | NEW APPLICATION ENTERED |
| Thursday, June 19, 2014 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, June 20, 2014 | NOTICE OF PSEUDO MARK E-MAILED |
| Thursday, September 18, 2014 | ASSIGNED TO EXAMINER |
| Wednesday, March 25, 2015 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, March 25, 2015 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, April 30, 2015 | FINAL REFUSAL WRITTEN |
| Thursday, April 30, 2015 | FINAL REFUSAL E-MAILED |
| Thursday, April 30, 2015 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Thursday, October 22, 2015 | TEAS REQUEST FOR RECONSIDERATION RECEIVED |
| Wednesday, March 25, 2015 | ASSIGNED TO LIE |
| Thursday, December 3, 2015 | EXPARTE APPEAL TERMINATED |
| Monday, December 14, 2015 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, December 30, 2015 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, January 19, 2016 | PUBLISHED FOR OPPOSITION |
| Thursday, October 22, 2015 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, October 23, 2015 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, October 29, 2015 | EXPARTE APPEAL RECEIVED AT TTAB |
| Thursday, October 29, 2015 | JURISDICTION RESTORED TO EXAMINING ATTORNEY |
| Thursday, October 29, 2015 | EX PARTE APPEAL-INSTITUTED |
| Thursday, December 3, 2015 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, January 19, 2016 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 15, 2016 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, March 22, 2016 | TEAS DELETE 1(B) BASIS RECEIVED |
| Tuesday, March 22, 2016 | NOTICE OF ALLOWANCE CANCELLED |
| Sunday, April 24, 2016 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, June 7, 2016 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, June 28, 2017 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Monday, June 7, 2021 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, December 7, 2022 | TEAS SECTION 8 & 15 RECEIVED |
| Monday, May 2, 2016 | 1(B) BASIS DELETED; PROCEED TO REGISTRATION |
| Wednesday, June 28, 2017 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Friday, June 9, 2023 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, January 11, 2023 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Monday, July 31, 2023 | POST REGISTRATION ACTION MAILED NO RESPONSE REQUIRED |
| Monday, July 31, 2023 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Monday, July 31, 2023 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Sunday, June 8, 2025 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |