| Serial Number | 99173701 |
| Word Mark | TRUTH WELL TOLD |
| Filing Date | Wednesday, May 7, 2025 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, February 24, 2026 |
| Registration Number | 8148857 |
| Registration Date | Tuesday, February 24, 2026 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, January 6, 2026 |
| Goods and Services | Advertising agency and business marketing consulting services; development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, and online community building; business consultation services relating to strategic communications, public relations, brand development, brand management, brand activation, marketing and corporate communications; marketing services in the nature of brand design and development, and brand strategy services; brand concept and brand design services for others; providing business and marketing consulting services related to customer intelligence and content intelligence; advertising analysis and research; data analytics and data visualization in the field of advertising and marketing; Digital advertising services; integrated production agency providing creative services, namely, production and post production of advertising content and business project management services; influencer marketing services; influencer recruitment services; business strategic planning advisory services |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, May 7, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, December 31, 1913 |
| First Use In Commerce Date | Wednesday, December 31, 1913 |
| Party Name | McCann-Erickson Marketing, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10017 US |
| Party Name | McCann-Erickson Marketing, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10017 US |
| Party Name | McCann-Erickson Marketing, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10017 US |
| Event Date | Event Description |
| Wednesday, May 7, 2025 | NEW APPLICATION ENTERED |
| Wednesday, May 7, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, May 7, 2025 | APPLICATION FILING RECEIPT MAILED |
| Tuesday, September 23, 2025 | ASSIGNED TO EXAMINER |
| Monday, October 13, 2025 | NON-FINAL ACTION WRITTEN |
| Monday, October 13, 2025 | NON-FINAL ACTION E-MAILED |
| Monday, October 13, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, December 8, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, December 8, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, December 8, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, December 10, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, December 31, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, January 6, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, January 6, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, February 24, 2026 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, February 24, 2026 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |