TRUTH OF BEAUTY Trademark
Trademark Overview
On Thursday, February 12, 2026, a trademark application was filed for TRUTH OF BEAUTY with the United States Patent and Trademark Office. The USPTO has given the TRUTH OF BEAUTY trademark a serial number of 99650925. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Thursday, February 12, 2026. This trademark is owned by UST Co., Ltd.. The TRUTH OF BEAUTY trademark is filed in the Cosmetics & Cleaning Products category with the following description:
Exfoliating scrubs for cosmetic purposes; Cosmetic preparations for the scalp; Cosmetic massage creams; Pore tightening mask packs used as cosmetics; Cosmetic preparations for the hair and scalp; Skin lotions; Cosmetic preparations for baths; Sun-block lotions; Sunscreen lotions; Sunscreen; Serums for cosmetic purposes; Cosmetic preparations for skin care; Natural cosmetics; Facial make-up; Cosmetic preparations for hair care; Cosmetics
General Information
| Serial Number | 99650925 |
| Word Mark | TRUTH OF BEAUTY |
| Filing Date | Thursday, February 12, 2026 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Thursday, February 12, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Exfoliating scrubs for cosmetic purposes; Cosmetic preparations for the scalp; Cosmetic massage creams; Pore tightening mask packs used as cosmetics; Cosmetic preparations for the hair and scalp; Skin lotions; Cosmetic preparations for baths; Sun-block lotions; Sunscreen lotions; Sunscreen; Serums for cosmetic purposes; Cosmetic preparations for skin care; Natural cosmetics; Facial make-up; Cosmetic preparations for hair care; Cosmetics |
| NOT AVAILABLE | "BEAUTY" |
| Description of Mark | The mark consists of a stylized QR code design incorporating two Korean characters located vertically in the center, with the wording “Truth Of Beauty” in stylized font positioned to the right of the QR code design. |
| NOT AVAILABLE | The Korean characters in this mark transliterate to TOB and this has no meaning in a foreign language. |
Classification Information
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, February 12, 2026 |
| Primary Code | 003 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | UST Co., Ltd. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Gyeonggi-do 18487
KR |
Trademark Events
| Event Date | Event Description |
| Thursday, February 12, 2026 | NEW APPLICATION ENTERED |
| Thursday, February 12, 2026 | APPLICATION FILING RECEIPT MAILED |
