TRUTH IN BEAUTY Trademark

Trademark Overview


On Tuesday, August 29, 2017, a trademark application was filed for TRUTH IN BEAUTY with the United States Patent and Trademark Office. The USPTO has given the TRUTH IN BEAUTY trademark a serial number of 87587704. The federal status of this trademark filing is ABANDONED - NO STATEMENT OF USE FILED as of Monday, October 21, 2019. This trademark is owned by Paula's Choice, LLC. The TRUTH IN BEAUTY trademark is filed in the Cosmetics & Cleaning Products, Pharmaceutical Products, Advertising, Business and Retail Services, and Medical & Beauty Services & Agricultural Services categories with the following description:

Non-medicated skin care products, namely, skin cleansers, make-up removers, skin toners, exfoliant creams, non-medicated exfoliating preparations for skin, face moisturizers, hand moisturizers, face creams, hand creams, body lotions, face lotions, facial and body masks; Tinted skin moisturizers; Eye creams; Retinol moisturizers, creams and serums for cosmetic purposes; Non-medicated skin care product kits consisting primarily of skin cleansers, skin toners, exfoliant creams, non-medicated exfoliating preparations for skin, body and face moisturizers and sunscreen creams; Non-medicated skin care products in the nature of blemish and oil control products, namely, skin cleansers, skin toners, cleaning solutions for the skin, body lotions, skin gels and facials masks; Non-medicated sunscreen creams; Cosmetics in the nature of self-tanning preparations; Skin bronzer; Skin lightening creams; Non-medicated lip care products, namely, lip balms, lipsticks, lip protectors and sunscreen preparati...

Acne treatment preparations

On-line retail store services featuring skin care products, personal care products, cosmetics, cosmetic applicators and tools, bags, cosmetic accessories, publications and related products; Providing consumer information in the field of beauty, skin and personal care products; Distributorship services in the field of cosmetics, skin care products, personal care products, cosmetic applicators and tools, bags, cosmetic accessories, publications and related products

Providing a website featuring information on beauty, cosmetics, make-up and personal care products; Providing information on beauty, cosmetics, make-up and personal care products; Beauty and skincare consultation services; Beauty and skincare analysis to determine cosmetics and skincare products and routines that are best suited to particular individuals
truth in beauty

General Information


Serial Number87587704
Word MarkTRUTH IN BEAUTY
Filing DateTuesday, August 29, 2017
Status606 - ABANDONED - NO STATEMENT OF USE FILED
Status DateMonday, October 21, 2019
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, July 31, 2018

Trademark Statements


Goods and ServicesNon-medicated skin care products, namely, skin cleansers, make-up removers, skin toners, exfoliant creams, non-medicated exfoliating preparations for skin, face moisturizers, hand moisturizers, face creams, hand creams, body lotions, face lotions, facial and body masks; Tinted skin moisturizers; Eye creams; Retinol moisturizers, creams and serums for cosmetic purposes; Non-medicated skin care product kits consisting primarily of skin cleansers, skin toners, exfoliant creams, non-medicated exfoliating preparations for skin, body and face moisturizers and sunscreen creams; Non-medicated skin care products in the nature of blemish and oil control products, namely, skin cleansers, skin toners, cleaning solutions for the skin, body lotions, skin gels and facials masks; Non-medicated sunscreen creams; Cosmetics in the nature of self-tanning preparations; Skin bronzer; Skin lightening creams; Non-medicated lip care products, namely, lip balms, lipsticks, lip protectors and sunscreen preparations in the nature of lipscreen; Non-medicated hair and body care products, namely, exfoliant creams, non-medicated exfoliating preparations for skin, body lotion, skin care preparations in the nature of body mist, body creams, skin care preparations in the nature of body balm, hair and body shampoos, hair conditioner, shaving cream, shaving gel; Cuticle removing preparations and nail care preparations
Goods and ServicesAcne treatment preparations
Goods and ServicesOn-line retail store services featuring skin care products, personal care products, cosmetics, cosmetic applicators and tools, bags, cosmetic accessories, publications and related products; Providing consumer information in the field of beauty, skin and personal care products; Distributorship services in the field of cosmetics, skin care products, personal care products, cosmetic applicators and tools, bags, cosmetic accessories, publications and related products
Goods and ServicesProviding a website featuring information on beauty, cosmetics, make-up and personal care products; Providing information on beauty, cosmetics, make-up and personal care products; Beauty and skincare consultation services; Beauty and skincare analysis to determine cosmetics and skincare products and routines that are best suited to particular individuals

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateWednesday, September 6, 2017
Primary Code003
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides.
US Class Codes006, 018, 044, 046, 051, 052
Class Status Code6 - Active
Class Status DateThursday, June 7, 2018
Primary Code005
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, September 6, 2017
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateWednesday, September 6, 2017
Primary Code044
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NamePaula's Choice, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressSeattle, WA 98104

Party NamePaula's Choice, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressSeattle, WA 98104

Trademark Events


Event DateEvent Description
Monday, October 21, 2019ABANDONMENT NOTICE E-MAILED - NO USE STATEMENT FILED
Monday, October 21, 2019ABANDONMENT - NO USE STATEMENT FILED
Tuesday, March 19, 2019NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Thursday, February 7, 2019EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED
Friday, August 17, 2018EXTENSION OF TIME TO OPPOSE RECEIVED
Tuesday, July 31, 2018OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, July 31, 2018PUBLISHED FOR OPPOSITION
Wednesday, July 11, 2018NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, June 26, 2018APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, June 7, 2018TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, June 6, 2018CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, June 6, 2018TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, December 6, 2017NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, December 6, 2017NON-FINAL ACTION E-MAILED
Wednesday, December 6, 2017NON-FINAL ACTION WRITTEN
Monday, December 4, 2017ASSIGNED TO EXAMINER
Wednesday, September 6, 2017NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Friday, September 1, 2017NEW APPLICATION ENTERED IN TRAM