| Serial Number | 97139651 |
| Word Mark | TRUSTAGE |
| Filing Date | Tuesday, November 23, 2021 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, March 21, 2023 |
| Registration Number | 7007905 |
| Registration Date | Tuesday, March 21, 2023 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, October 11, 2022 |
| Description of Mark | The mark consists of wording and design. The design consists of five rows of horizontal bars, each with a break at different points that forms a brick-like pattern of staggered rectangles. To the right of the design is the wording "TruStage". |
| Pseudo Mark | TRUE STAGE |
| Goods and Services | Pre-need life insurance, namely, pre-paid funeral expense and final needs services |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, November 29, 2021 |
| Primary Code | 036 |
| First Use Anywhere Date | Monday, August 1, 2022 |
| First Use In Commerce Date | Monday, August 1, 2022 |
| Party Name | CMFG Life Insurance Company |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Madison, WI 53705 |
| Party Name | CMFG Life Insurance Company |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Madison, WI 53705 |
| Party Name | CMFG Life Insurance Company |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Madison, WI 53705 |
| Event Date | Event Description |
| Tuesday, March 21, 2023 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, March 21, 2023 | REGISTERED-PRINCIPAL REGISTER |
| Thursday, February 16, 2023 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Wednesday, February 15, 2023 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Monday, February 13, 2023 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, January 10, 2023 | USE AMENDMENT FILED |
| Wednesday, February 8, 2023 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, January 10, 2023 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, December 6, 2022 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, October 11, 2022 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, October 11, 2022 | PUBLISHED FOR OPPOSITION |
| Wednesday, September 21, 2022 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Saturday, September 3, 2022 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Saturday, September 3, 2022 | ASSIGNED TO EXAMINER |
| Tuesday, November 30, 2021 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, November 29, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, November 26, 2021 | NEW APPLICATION ENTERED |