| Serial Number | 88346314 |
| Word Mark | TRUSTAGE |
| Filing Date | Tuesday, March 19, 2019 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Friday, October 17, 2025 |
| Registration Number | 6000168 |
| Registration Date | Tuesday, March 3, 2020 |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, December 17, 2019 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Pseudo Mark | TRUE STAGE |
| Description of Mark | The mark consists of stylized term "TruStage". |
| Goods and Services | Providing on-line services for consumers, namely, providing a web site featuring technology that enables users to purchase insurance via electronic means |
| Goods and Services | Insurance and financial services, namely, providing financial advisory services to consumers, namely, analysis, advice, and recommendations on personal insurance and life-event planning for financial investment purposes; providing on-line financial services for consumers, namely, providing on-line financial calculators; life, disability, and annuity insurance underwriting services; health, life, automobile, homeowner insurance brokerage services |
| Amendment to a Registration/Renewal Certificate | The drawing is amended to appear as follows: PUBLISH NEW CUT |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Saturday, April 6, 2019 |
| Primary Code | 036 |
| First Use Anywhere Date | Tuesday, December 4, 2018 |
| First Use In Commerce Date | Tuesday, December 4, 2018 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, October 30, 2019 |
| Primary Code | 042 |
| First Use Anywhere Date | Tuesday, December 4, 2018 |
| First Use In Commerce Date | Tuesday, December 4, 2018 |
| Party Name | CMFG Life Insurance Company |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Madison, WI 53705 |
| Party Name | CMFG Life Insurance Company |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Madison, WI 53705 |
| Party Name | CMFG Life Insurance Company |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Madison, WI 53705 |
| Event Date | Event Description |
| Friday, March 22, 2019 | NEW APPLICATION ENTERED |
| Saturday, April 6, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, May 30, 2019 | ASSIGNED TO EXAMINER |
| Friday, May 31, 2019 | NON-FINAL ACTION WRITTEN |
| Friday, May 31, 2019 | NON-FINAL ACTION E-MAILED |
| Friday, May 31, 2019 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, October 23, 2019 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, October 30, 2019 | ASSIGNED TO LIE |
| Wednesday, October 30, 2019 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, October 30, 2019 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, November 12, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, November 27, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, December 17, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, December 17, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 3, 2020 | REGISTERED-PRINCIPAL REGISTER |
| Monday, March 3, 2025 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Monday, June 30, 2025 | TEAS SECTION 7 REQUEST RECEIVED |
| Monday, June 30, 2025 | TEAS SECTION 8 & 15 RECEIVED |
| Monday, October 6, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Friday, October 17, 2025 | AMENDMENT UNDER SECTION 7 - PROCESSED |
| Friday, October 17, 2025 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Friday, October 17, 2025 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Tuesday, November 11, 2025 | NOTICE OF UPDATED REGISTRATION CONFIRMATION EMAILED |