| Serial Number | 98794012 |
| Word Mark | TRULOOK |
| Filing Date | Thursday, October 10, 2024 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, May 5, 2026 |
| Registration Number | 8245980 |
| Registration Date | Tuesday, May 5, 2026 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, May 13, 2025 |
| Pseudo Mark | TRUE LOOK |
| Goods and Services | Cosmetic preparations for skin care |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, October 10, 2024 |
| Primary Code | 003 |
| First Use Anywhere Date | Wednesday, January 1, 2025 |
| First Use In Commerce Date | Wednesday, January 1, 2025 |
| Party Name | ITECH BRANDS INC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Plano, TX 75074 US |
| Party Name | ITECH BRANDS INC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Plano, TX 75074 US |
| Party Name | ITECH BRANDS INC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Plano, TX 75074 US |
| Event Date | Event Description |
| Thursday, October 10, 2024 | NEW APPLICATION ENTERED |
| Friday, April 11, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, April 14, 2025 | ASSIGNED TO EXAMINER |
| Monday, April 14, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, May 7, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, May 13, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, May 13, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, July 8, 2025 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Thursday, August 21, 2025 | TEAS STATEMENT OF USE RECEIVED |
| Thursday, February 26, 2026 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Thursday, August 21, 2025 | USE AMENDMENT FILED |
| Thursday, February 26, 2026 | STATEMENT OF USE PROCESSING COMPLETE |
| Wednesday, April 8, 2026 | ASSIGNED TO EXAMINER |
| Wednesday, April 15, 2026 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Wednesday, April 15, 2026 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, May 5, 2026 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, May 5, 2026 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |