TRUE[TARGETING] Trademark

Trademark Overview


On Friday, February 1, 2013, a trademark application was filed for TRUE[TARGETING] with the United States Patent and Trademark Office. The USPTO has given the TRUE[TARGETING] trademark a serial number of 85838588. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, December 23, 2022. This trademark is owned by SocialVibe, Inc.. The TRUE[TARGETING] trademark is filed in the Advertising, Business and Retail Services and Computer & Software Services & Scientific Services categories with the following description:

Advertising and marketing; advertising, including on-line advertising on a computer network and dissemination of advertising for others via wireless networks for display on mobile devices; development of marketing services, namely, strategies, plans and concepts for digital media designed to target users based on user-provided data and survey responses; advertising analysis and optimization services, namely, conducting business feasibility studies on the optimization and effectiveness of advertising and various advertising methods, analyzing business data and market research to provide customer segmentation analyses, business and advertising consultation in the nature of guidance for business processes and advertising related recommendations based on the business data and market research data analysis of such business data and market research data, and providing business data and market research data analysis to others to target advertising or drive other business processes; developmen...

Application service provider (ASP), featuring software for use in creating, serving, managing, targeting, monitoring, tracking, analyzing, and selling advertising and implementing advertising campaigns; application service provider (ASP), featuring software for the creation, management, delivery, publishing and distribution of mobile, web and digital content, including advertising, across multiple channels; application service provider (ASP), featuring software for the creation, customization and implementation of online customer and user surveys and for analyzing the reporting of the results of such surveys; application service provider (ASP), featuring software for creating, forecasting, executing, managing, monitoring, tracking, and optimizing the performance and effectiveness of digital advertising and marketing campaigns across multiple channels, including websites, social networks, online video, mobile websites, mobile applications, mobile devices, and display advertising; provid...
true[targeting]

General Information


Serial Number85838588
Word MarkTRUE[TARGETING]
Filing DateFriday, February 1, 2013
Status710 - CANCELLED - SECTION 8
Status DateFriday, December 23, 2022
Registration Number4973447
Registration DateTuesday, June 7, 2016
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, August 26, 2014

Trademark Statements


Goods and ServicesAdvertising and marketing; advertising, including on-line advertising on a computer network and dissemination of advertising for others via wireless networks for display on mobile devices; development of marketing services, namely, strategies, plans and concepts for digital media designed to target users based on user-provided data and survey responses; advertising analysis and optimization services, namely, conducting business feasibility studies on the optimization and effectiveness of advertising and various advertising methods, analyzing business data and market research to provide customer segmentation analyses, business and advertising consultation in the nature of guidance for business processes and advertising related recommendations based on the business data and market research data analysis of such business data and market research data, and providing business data and market research data analysis to others to target advertising or drive other business processes; development and management of digital and web-based advertising solutions, namely, advertising strategies and concepts for advertising and marketing campaigns; promoting the goods and services of others through targeted advertising, marketing and soliciting; social media advertising solutions, namely, development of marketing plans, concepts and strategies for digital media designed to target users based on user-provided data and survey responses
Disclaimer with Predetermined Text"TARGETING"
Goods and ServicesApplication service provider (ASP), featuring software for use in creating, serving, managing, targeting, monitoring, tracking, analyzing, and selling advertising and implementing advertising campaigns; application service provider (ASP), featuring software for the creation, management, delivery, publishing and distribution of mobile, web and digital content, including advertising, across multiple channels; application service provider (ASP), featuring software for the creation, customization and implementation of online customer and user surveys and for analyzing the reporting of the results of such surveys; application service provider (ASP), featuring software for creating, forecasting, executing, managing, monitoring, tracking, and optimizing the performance and effectiveness of digital advertising and marketing campaigns across multiple channels, including websites, social networks, online video, mobile websites, mobile applications, mobile devices, and display advertising; providing temporary use of online, non-downloadable software for managing, collecting, integrating, reporting, analyzing, visualizing, indexing, filtering and sharing a wide variety of data and information from various sources; computer services, namely, hosting an interactive website which enables computer users and online publishers to interact, namely, communicate or share, with advertisements and other digital content for marketing and promotion purposes; providing temporary use of online, non-downloadable software for use in displaying information and advertisements of others about the products and services of others where such information or advertisements appear in response to user-provided data and based on user interests; computer software application development, namely, integrating brand development services and advertising and promotional materials into games and computer-based entertainment in the nature of computer game software; development and management of digital and web-based technology solutions, namely, software for advertising and marketing campaigns

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, December 23, 2022
Primary Code035
First Use Anywhere DateFriday, March 25, 2011
First Use In Commerce DateFriday, March 25, 2011

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, December 23, 2022
Primary Code042
First Use Anywhere DateFriday, March 25, 2011
First Use In Commerce DateFriday, March 25, 2011

Trademark Owner History


Party NameTRUEX INC.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressLOS ANGELES, CA 90035

Party NameTRUEX INC.
Party Type21 - New Owner After Publication
Legal Entity Type03 - Corporation
AddressLOS ANGELES, CA 90035

Party NameTRUEX MEDIA INC.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressLOS ANGELES, CA 90064

Party NameTRUEX MEDIA INC.
Party Type11 - New Owner Before Publication
Legal Entity Type03 - Corporation
AddressLOS ANGELES, CA 90064

Party NameSocialVibe, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressCamarillo, CA 93012

Trademark Events


Event DateEvent Description
Friday, December 23, 2022CANCELLED SEC. 8 (6-YR)
Monday, June 7, 2021COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, June 7, 2016REGISTERED-PRINCIPAL REGISTER
Tuesday, May 3, 2016NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Sunday, May 1, 2016ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Thursday, April 14, 2016TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, April 14, 2016CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, April 6, 2016TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, March 31, 2016NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, March 31, 2016NON-FINAL ACTION E-MAILED
Thursday, March 31, 2016SU - NON-FINAL ACTION - WRITTEN
Saturday, March 12, 2016NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, March 11, 2016STATEMENT OF USE PROCESSING COMPLETE
Tuesday, February 9, 2016USE AMENDMENT FILED
Friday, March 11, 2016SOU EXTENSION 1 GRANTED
Tuesday, February 9, 2016SOU EXTENSION 1 FILED
Thursday, March 10, 2016CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, February 9, 2016TEAS EXTENSION RECEIVED
Tuesday, February 9, 2016TEAS STATEMENT OF USE RECEIVED
Tuesday, January 19, 2016APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, January 19, 2016TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, December 2, 2015AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, August 11, 2015NOA MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, June 30, 2015TTAB RELEASE CASE TO TRADEMARKS
Tuesday, June 30, 2015OPPOSITION TERMINATED NO. 999999
Tuesday, June 30, 2015OPPOSITION DISMISSED NO. 999999
Friday, June 26, 2015ASSIGNED TO EXAMINER
Wednesday, April 15, 2015WITHDRAWAL OF ATTORNEY GRANTED
Wednesday, April 15, 2015TEAS WITHDRAWAL OF ATTORNEY RECEIVED
Sunday, February 22, 2015OPPOSITION INSTITUTED NO. 999999
Monday, September 22, 2014EXTENSION OF TIME TO OPPOSE RECEIVED
Tuesday, August 26, 2014OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, August 26, 2014PUBLISHED FOR OPPOSITION
Wednesday, August 6, 2014NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, July 22, 2014LAW OFFICE PUBLICATION REVIEW COMPLETED
Monday, July 21, 2014ASSIGNED TO LIE
Thursday, July 3, 2014APPROVED FOR PUB - PRINCIPAL REGISTER
Saturday, June 14, 2014TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, June 13, 2014CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, June 13, 2014TEAS REQUEST FOR RECONSIDERATION RECEIVED
Wednesday, March 5, 2014AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Friday, December 13, 2013NOTIFICATION OF FINAL REFUSAL EMAILED
Friday, December 13, 2013FINAL REFUSAL E-MAILED
Friday, December 13, 2013FINAL REFUSAL WRITTEN
Saturday, November 23, 2013TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, November 22, 2013CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, November 22, 2013TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, May 22, 2013NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, May 22, 2013NON-FINAL ACTION E-MAILED
Wednesday, May 22, 2013NON-FINAL ACTION WRITTEN
Wednesday, May 15, 2013ASSIGNED TO EXAMINER
Thursday, February 7, 2013NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, February 5, 2013NEW APPLICATION ENTERED