| Serial Number | 87677295 |
| Word Mark | TRUELOOK |
| Filing Date | Wednesday, November 8, 2017 |
| Status | 701 - SECTION 8 - ACCEPTED |
| Status Date | Friday, January 26, 2024 |
| Registration Number | 5506902 |
| Registration Date | Tuesday, July 3, 2018 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, April 17, 2018 |
| Description of Mark | The mark consists of a ring surrounded by four disconnected segments of a larger ring. Underneath the disconnected ring appears the wording "TRUELOOK". |
| Goods and Services | Timelapse construction cameras |
| Pseudo Mark | TRUE LOOK |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Sunday, November 19, 2017 |
| Primary Code | 009 |
| First Use Anywhere Date | Friday, September 1, 2017 |
| First Use In Commerce Date | Friday, September 1, 2017 |
| Party Name | Truelook Inc |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Winston-Salem, NC 27101 |
| Party Name | Truelook Inc |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Winston-Salem, NC 27101 |
| Party Name | Truelook Inc |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Winston-Salem, NC 27101 |
| Event Date | Event Description |
| Saturday, November 11, 2017 | NEW APPLICATION ENTERED |
| Sunday, November 19, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, November 21, 2017 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, February 20, 2018 | ASSIGNED TO EXAMINER |
| Thursday, March 1, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, March 1, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, March 1, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, March 28, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, April 17, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, February 20, 2018 | NON-FINAL ACTION WRITTEN |
| Tuesday, February 20, 2018 | NON-FINAL ACTION E-MAILED |
| Tuesday, February 20, 2018 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, March 6, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, July 3, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Friday, November 17, 2023 | TEAS SECTION 8 RECEIVED |
| Friday, January 26, 2024 | REGISTERED - SEC. 8 (6-YR) ACCEPTED |
| Thursday, August 28, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, August 28, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, August 28, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, January 26, 2024 | NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED |
| Tuesday, April 17, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Monday, July 3, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, January 26, 2024 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |