| Serial Number | 85189762 |
| Word Mark | TRUELIFT |
| Filing Date | Thursday, December 2, 2010 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, March 2, 2018 |
| Registration Number | 4001908 |
| Registration Date | Tuesday, July 26, 2011 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, May 10, 2011 |
| Goods and Services | Advertisement for others on the Internet; Advertisement via mobile phone networks; Advertising and marketing services, namely, promoting the goods and services of others; Advertising on the Internet for others; Advertising via electronic media and specifically the internet; Analysis of advertising response; Displaying advertisements for others; Dissemination of advertising for others via the Internet |
| Pseudo Mark | TRUE LIFT |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, March 2, 2018 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, June 15, 2010 |
| First Use In Commerce Date | Monday, November 1, 2010 |
| Party Name | ZETA GLOBAL CORP. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | NEW YORK, NY 10016 |
| Party Name | Rocket Fuel Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Redwood City, CA 940635587 |
| Party Name | Rocket Fuel Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Redwood Shores, CA 94065 |
| Party Name | Rocket Fuel Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Redwood Shores, CA 94065 |
| Event Date | Event Description |
| Wednesday, September 18, 2019 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Friday, March 2, 2018 | CANCELLED SEC. 8 (6-YR) |
| Wednesday, September 27, 2017 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, September 20, 2017 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Tuesday, July 26, 2016 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, March 14, 2014 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Friday, March 14, 2014 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Monday, May 13, 2013 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Monday, May 13, 2013 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Saturday, September 22, 2012 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Saturday, September 22, 2012 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, July 26, 2011 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, May 10, 2011 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 10, 2011 | PUBLISHED FOR OPPOSITION |
| Thursday, April 7, 2011 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Tuesday, April 5, 2011 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, March 11, 2011 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, March 11, 2011 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, March 11, 2011 | ASSIGNED TO LIE |
| Tuesday, March 1, 2011 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, February 28, 2011 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, February 28, 2011 | NON-FINAL ACTION E-MAILED |
| Monday, February 28, 2011 | NON-FINAL ACTION WRITTEN |
| Thursday, February 24, 2011 | ASSIGNED TO EXAMINER |
| Wednesday, December 8, 2010 | NOTICE OF PSEUDO MARK MAILED |
| Tuesday, December 7, 2010 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Monday, December 6, 2010 | NEW APPLICATION ENTERED IN TRAM |