![true[attention]](https://cdn.furm.com/trademarks/85962886/d406529a86204b2ebadbb3dab5f0d9e5.jpg)
| Serial Number | 85962886 |
| Word Mark | TRUE[ATTENTION] |
| Filing Date | Tuesday, June 18, 2013 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, February 24, 2023 |
| Registration Number | 5018232 |
| Registration Date | Tuesday, August 9, 2016 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, October 28, 2014 |
| Pseudo Mark | TRUE ATTENTION |
| Goods and Services | Advertising and marketing; advertising, including on-line advertising on a computer network and dissemination of advertising for others via wireless networks for display on via mobile devices; development and management of digital and web-based advertising solutions, namely, advertising strategies and concepts for advertising and marketing campaigns; design of advertising and marketing materials for others, including on-line and digital advertising material; promoting the goods and services of others through targeted advertising, marketing, solicitations, and user initiation in the nature of interactive multi-media advertisements; social media and advertising solutions, namely, development of marketing services, namely, plans, concepts, strategies and tactics for digital media designed to target users |
| Goods and Services | Application service provider (ASP), featuring software for the creation, management, delivery, publishing and distribution of mobile, web and digital content, including advertising, across multiple channels; providing temporary use of on-line, non-downloadable software applications for viewing advertisements, classifieds, and promotions; computer services, namely, hosting an interactive website which enables computer users and online publishers to interact, namely, engage with advertisements and other digital content for marketing and promotion purposes; providing temporary use of online, non-downloadable software for use in displaying information and advertisements of others about the products and services of others where such information or advertisements capture consumer interest through interactive advertisements and active participation with brand messages; computer services, namely, hosting an interactive website which enables computer users and online publishers to interact, namely, engage with advertisements and other digital content that captures consumer interest through interactive advertisements and active participation with brand messages; development and management of digital and web based technology solutions, namely, software for advertising and marketing campaigns |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, February 24, 2023 |
| Primary Code | 035 |
| First Use Anywhere Date | Sunday, November 3, 2013 |
| First Use In Commerce Date | Sunday, November 3, 2013 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, February 24, 2023 |
| Primary Code | 042 |
| First Use Anywhere Date | Sunday, November 3, 2013 |
| First Use In Commerce Date | Sunday, November 3, 2013 |
| Party Name | TRUEX INC. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | LOS ANGELES, CA 90035 |
| Party Name | TRUEX INC. |
| Party Type | 21 - New Owner After Publication |
| Legal Entity Type | 03 - Corporation |
| Address | LOS ANGELES, CA 90035 |
| Party Name | TRUEX MEDIA INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | LOS ANGELES, CA 90064 |
| Party Name | TRUEX MEDIA INC. |
| Party Type | 11 - New Owner Before Publication |
| Legal Entity Type | 03 - Corporation |
| Address | LOS ANGELES, CA 90064 |
| Party Name | SocialVibe, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Camarillo, CA 93012 |
| Event Date | Event Description |
| Friday, February 24, 2023 | CANCELLED SEC. 8 (6-YR) |
| Monday, August 9, 2021 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, August 9, 2016 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, July 5, 2016 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Monday, July 4, 2016 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Wednesday, June 8, 2016 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, June 7, 2016 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, June 7, 2016 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, May 31, 2016 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, May 31, 2016 | NON-FINAL ACTION E-MAILED |
| Tuesday, May 31, 2016 | SU - NON-FINAL ACTION - WRITTEN |
| Wednesday, May 11, 2016 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Tuesday, May 10, 2016 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, April 12, 2016 | USE AMENDMENT FILED |
| Tuesday, May 10, 2016 | SOU EXTENSION 2 GRANTED |
| Tuesday, April 12, 2016 | SOU EXTENSION 2 FILED |
| Tuesday, April 12, 2016 | TEAS EXTENSION RECEIVED |
| Tuesday, April 12, 2016 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, January 19, 2016 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Tuesday, January 19, 2016 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, December 2, 2015 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Friday, November 6, 2015 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Thursday, November 5, 2015 | SOU EXTENSION 1 GRANTED |
| Tuesday, October 27, 2015 | SOU EXTENSION 1 FILED |
| Thursday, November 5, 2015 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, October 27, 2015 | TEAS EXTENSION RECEIVED |
| Thursday, July 23, 2015 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, June 26, 2015 | ASSIGNED TO EXAMINER |
| Thursday, May 7, 2015 | UNDELIVERABLE MAIL - CORRESP. REMAILED |
| Tuesday, April 28, 2015 | NOA MAILED - SOU REQUIRED FROM APPLICANT |
| Wednesday, April 15, 2015 | WITHDRAWAL OF ATTORNEY GRANTED |
| Wednesday, April 15, 2015 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED |
| Friday, March 13, 2015 | EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED |
| Monday, November 24, 2014 | EXTENSION OF TIME TO OPPOSE RECEIVED |
| Tuesday, October 28, 2014 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, October 28, 2014 | PUBLISHED FOR OPPOSITION |
| Wednesday, October 8, 2014 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Wednesday, September 24, 2014 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, September 24, 2014 | ASSIGNED TO LIE |
| Thursday, September 11, 2014 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, September 11, 2014 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, September 11, 2014 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, September 11, 2014 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, September 11, 2014 | EXAMINERS AMENDMENT -WRITTEN |
| Tuesday, April 1, 2014 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Tuesday, April 1, 2014 | FINAL REFUSAL E-MAILED |
| Tuesday, April 1, 2014 | FINAL REFUSAL WRITTEN |
| Saturday, March 8, 2014 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, March 7, 2014 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, March 7, 2014 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, March 5, 2014 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Thursday, September 26, 2013 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, September 26, 2013 | NON-FINAL ACTION E-MAILED |
| Thursday, September 26, 2013 | NON-FINAL ACTION WRITTEN |
| Thursday, September 26, 2013 | ASSIGNED TO EXAMINER |
| Friday, June 28, 2013 | NOTICE OF PSEUDO MARK E-MAILED |
| Thursday, June 27, 2013 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, June 21, 2013 | NEW APPLICATION ENTERED |