TRUE VALUE REWARDS Trademark

Trademark Overview

On Tuesday, August 12, 2014, a trademark application was filed for TRUE VALUE REWARDS with the United States Patent and Trademark Office. The USPTO has given the TRUE VALUE REWARDS trademark a serial number of 86364369. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, October 17, 2025. This trademark is owned by True Value Company. The TRUE VALUE REWARDS trademark is filed in the Advertising, Business and Retail Services category with the following description:

Arranging and conducting incentive reward programs to promote the sale of hardware, tools, paint, household and gardening products, and general merchandise
true value rewards

General Information

Serial Number86364369
Word MarkTRUE VALUE REWARDS
Filing DateTuesday, August 12, 2014
Status710 - CANCELLED - SECTION 8
Status DateFriday, October 17, 2025
Registration Number4715499
Registration DateTuesday, April 7, 2015
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, January 20, 2015

Trademark Statements

Indication of Colors claimedThe color(s) red and white is/are claimed as a feature of the mark.
NOT AVAILABLE"REWARDS"
Description of MarkThe mark consists of a red rectangle with curved ends outlined in white and red containing a white wrench with the following words in white below the wrench - "TRUE VALUE" in stylized form and "REWARDS" in block letters.
Goods and ServicesArranging and conducting incentive reward programs to promote the sale of hardware, tools, paint, household and gardening products, and general merchandise

Classification Information

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, October 17, 2025
Primary Code035
First Use Anywhere DateTuesday, December 31, 2013
First Use In Commerce DateTuesday, December 31, 2013

Trademark Owner History

Party NameTV HARDWARE DISTRIBUTION, LLC
Party Type32 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressFORT WAYNE, IN 46802
Party NameTRUE VALUE COMPANY, L.L.C.
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressChicago, IL 606313505
Party NameTrue Value Company, L.L.C.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressChicago, IL 606313505
Party NameTrue Value Company
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressChicago, IL 606313505
Party NameTrue Value Company
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressChicago, IL 606313505

Trademark Events

Event DateEvent Description
Friday, August 15, 2014NEW APPLICATION ENTERED
Thursday, August 21, 2014NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, August 22, 2014NOTICE OF DESIGN SEARCH CODE E-MAILED
Wednesday, November 26, 2014ASSIGNED TO EXAMINER
Wednesday, December 3, 2014EXAMINERS AMENDMENT -WRITTEN
Wednesday, December 3, 2014EXAMINERS AMENDMENT E-MAILED
Wednesday, December 3, 2014NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Wednesday, December 3, 2014EXAMINER'S AMENDMENT ENTERED
Wednesday, December 3, 2014APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, December 16, 2014ASSIGNED TO LIE
Tuesday, December 16, 2014LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, December 17, 2014ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, December 31, 2014NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, January 20, 2015PUBLISHED FOR OPPOSITION
Tuesday, January 20, 2015OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, April 7, 2015REGISTERED-PRINCIPAL REGISTER
Wednesday, May 9, 2018ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, May 23, 2018ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, June 13, 2018ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Tuesday, April 7, 2020COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, April 7, 2020TEAS SECTION 8 & 15 RECEIVED
Tuesday, June 2, 2020CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, June 3, 2020POST REGISTRATION ACTION MAILED - SEC. 8 & 15
Tuesday, June 16, 2020TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Tuesday, June 16, 2020REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Tuesday, June 16, 2020NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Sunday, April 7, 2024COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Wednesday, December 18, 2024AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Monday, January 13, 2025TEAS CHANGE OF OWNER ADDRESS RECEIVED
Monday, January 13, 2025APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, January 13, 2025TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, January 13, 2025ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, January 13, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, October 17, 2025CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9

Related Keywords

rewards value true household paint gardening products merchandise general tools hardware incentive conducting