| Serial Number | 87861857 |
| Word Mark | TRUE REWARDS |
| Filing Date | Tuesday, April 3, 2018 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, November 5, 2019 |
| Registration Number | 5904110 |
| Registration Date | Tuesday, November 5, 2019 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, February 19, 2019 |
| Description of Mark | The mark consists of the stylized letters "TRUE", with the letters "TRU" in light blue, and with the letter "E" represented by three horizontal lines, one yellow line, one light orange line and one orange line, all above the light blue word "REWARDS". |
| Pseudo Mark | TRU REWARDS |
| Indication of Colors claimed | The color(s) light blue, yellow, light orange and orange is/are claimed as a feature of the mark. |
| Goods and Services | Customer loyalty services, namely, administration of customer loyalty programs featuring loyalty coupons and loyalty points that provide benefits, discounts and complimentary awards on goods and services from participating businesses through use of a membership card |
| NOT AVAILABLE | "REWARDS" |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, April 11, 2018 |
| Primary Code | 035 |
| First Use Anywhere Date | Friday, February 1, 2019 |
| First Use In Commerce Date | Friday, February 1, 2019 |
| Party Name | Golden Gaming, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Las Vegas, NV 89118 |
| Party Name | Golden Gaming, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Las Vegas, NV 89118 |
| Party Name | Golden Gaming, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Las Vegas, NV 89118 |
| Event Date | Event Description |
| Friday, April 6, 2018 | NEW APPLICATION ENTERED |
| Wednesday, April 11, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, April 12, 2018 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, July 10, 2018 | ASSIGNED TO EXAMINER |
| Wednesday, July 11, 2018 | NON-FINAL ACTION WRITTEN |
| Wednesday, July 11, 2018 | NON-FINAL ACTION E-MAILED |
| Wednesday, July 11, 2018 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, October 4, 2018 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, January 2, 2019 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, January 2, 2019 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, January 3, 2019 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, January 4, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, January 30, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, February 19, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, February 19, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, April 16, 2019 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Thursday, August 22, 2019 | TEAS STATEMENT OF USE RECEIVED |
| Thursday, October 4, 2018 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, August 22, 2019 | USE AMENDMENT FILED |
| Wednesday, September 18, 2019 | STATEMENT OF USE PROCESSING COMPLETE |
| Wednesday, October 2, 2019 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Thursday, October 3, 2019 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, November 5, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, November 5, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, September 18, 2019 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |