TRUE NORTH Trademark

Trademark Overview


On Tuesday, June 30, 2020, a trademark application was filed for TRUE NORTH with the United States Patent and Trademark Office. The USPTO has given the TRUE NORTH trademark a serial number of 90028550. The federal status of this trademark filing is REGISTERED as of Tuesday, October 12, 2021. This trademark is owned by Monster Energy Company. The TRUE NORTH trademark is filed in the Light Beverage Products category with the following description:

Seltzer water; water beverages; flavored waters
true north

General Information


Serial Number90028550
Word MarkTRUE NORTH
Filing DateTuesday, June 30, 2020
Status700 - REGISTERED
Status DateTuesday, October 12, 2021
Registration Number6521845
Registration DateTuesday, October 12, 2021
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, January 12, 2021

Trademark Statements


Goods and ServicesSeltzer water; water beverages; flavored waters

Classification Information


International Class032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages.
US Class Codes045, 046, 048
Class Status Code6 - Active
Class Status DateTuesday, July 28, 2020
Primary Code032
First Use Anywhere DateFriday, August 13, 2021
First Use In Commerce DateFriday, August 13, 2021

Trademark Owner History


Party NameMonster Energy Company
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressCorona, CA 92879

Party NameMonster Energy Company
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressCorona, CA 92879

Party NameMonster Energy Company
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressCorona, CA 92879

Trademark Events


Event DateEvent Description
Friday, July 3, 2020NEW APPLICATION ENTERED
Tuesday, July 28, 2020NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, September 23, 2020ASSIGNED TO EXAMINER
Monday, September 28, 2020NON-FINAL ACTION WRITTEN
Monday, September 28, 2020NON-FINAL ACTION E-MAILED
Monday, September 28, 2020NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, October 16, 2020TEAS REQUEST TO DIVIDE RECEIVED
Friday, October 16, 2020TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, October 16, 2020CORRESPONDENCE RECEIVED IN LAW OFFICE
Saturday, October 17, 2020TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, November 2, 2020ASSIGNED TO EXAMINER
Wednesday, November 4, 2020CASE ASSIGNED TO INTENT TO USE PARALEGAL
Friday, October 16, 2020DIVISIONAL REQUEST RECEIVED
Friday, November 6, 2020DIVISIONAL PROCESSING COMPLETE
Thursday, December 3, 2020APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, December 23, 2020NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, January 12, 2021PUBLISHED FOR OPPOSITION
Tuesday, January 12, 2021OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, March 9, 2021NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Friday, August 27, 2021SOU TEAS EXTENSION RECEIVED
Friday, August 27, 2021SOU EXTENSION 1 FILED
Friday, August 27, 2021SOU EXTENSION 1 GRANTED
Tuesday, August 31, 2021NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, September 2, 2021TEAS STATEMENT OF USE RECEIVED
Thursday, September 2, 2021USE AMENDMENT FILED
Tuesday, September 7, 2021STATEMENT OF USE PROCESSING COMPLETE
Tuesday, September 7, 2021ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Wednesday, September 8, 2021NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, October 12, 2021REGISTERED-PRINCIPAL REGISTER
Thursday, February 3, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, February 3, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, February 3, 2022TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Thursday, February 3, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, January 12, 2023CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, February 12, 2026TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, February 12, 2026APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, February 12, 2026TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, February 12, 2026ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, February 12, 2026TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, February 12, 2026TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS