TRUE NORTH Trademark

Trademark Overview


On Friday, January 2, 2015, a trademark application was filed for TRUE NORTH with the United States Patent and Trademark Office. The USPTO has given the TRUE NORTH trademark a serial number of 86494295. The federal status of this trademark filing is PARTIAL SECTION 8 & 15 ACCEPTED AND ACKNOWLEDGED as of Thursday, September 30, 2021. This trademark is owned by E & E CO., LTD.. The TRUE NORTH trademark is filed in the Paper & Printed Material Products, Furniture Products, Houseware & Glass Products, Fabrics & Textile Products, and Floor Covering Products categories with the following description:

[ Art pictures; Art prints ]

[ Bedroom furniture; Decorative 3D pillows and cushions; Fabric window blinds; Fiber beds; Furniture, mirrors, picture frames; Living room furniture; Mattresses; Office furniture; Outdoor furniture; Pillows; Portable beds for pets; Tissue box covers of textile; Tissue box covers of wood ]

[ Bath brushes; Ceramic tissue box covers; Lotion containers sold empty for domestic use; Portable beverage container holder; Soap dishes; Toilet brush holders; Waste baskets ]

[ Bath linen; Bath towels; ] Bed blankets; Bed sheets; [ Bed skirts; Bed spreads; Bed throws; Blanket throws; ] Comforters; [ Coverlets; Curtains of textile or plastic; Draperies; Duvet covers; Fabric valances; Fabric window coverings and treatments, namely, curtains, draperies, sheers, swags and valances; Mattress pads; Pillow covers; Quilts; Shams; Sheet sets; Shower curtains ]

[ Textile bath mats ]
true north

General Information


Serial Number86494295
Word MarkTRUE NORTH
Filing DateFriday, January 2, 2015
Status705 - PARTIAL SECTION 8 & 15 ACCEPTED AND ACKNOWLEDGED
Status DateThursday, September 30, 2021
Registration Number4909878
Registration DateTuesday, March 1, 2016
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, June 23, 2015

Trademark Statements


Indication of Colors claimedThe color(s) taupe, teal blue, and white is/are claimed as a feature of the mark.
Description of MarkThe mark consists of a taupe rectangular background, with a teal blue mountain design in the upper half, and the white stylized wording "TRUE NORTH" in the lower half.
Goods and Services[ Art pictures; Art prints ]
Goods and Services[ Bedroom furniture; Decorative 3D pillows and cushions; Fabric window blinds; Fiber beds; Furniture, mirrors, picture frames; Living room furniture; Mattresses; Office furniture; Outdoor furniture; Pillows; Portable beds for pets; Tissue box covers of textile; Tissue box covers of wood ]
Goods and Services[ Bath brushes; Ceramic tissue box covers; Lotion containers sold empty for domestic use; Portable beverage container holder; Soap dishes; Toilet brush holders; Waste baskets ]
Goods and Services[ Bath linen; Bath towels; ] Bed blankets; Bed sheets; [ Bed skirts; Bed spreads; Bed throws; Blanket throws; ] Comforters; [ Coverlets; Curtains of textile or plastic; Draperies; Duvet covers; Fabric valances; Fabric window coverings and treatments, namely, curtains, draperies, sheers, swags and valances; Mattress pads; Pillow covers; Quilts; Shams; Sheet sets; Shower curtains ]
Goods and Services[ Textile bath mats ]

Classification Information


International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status CodeB - Sec. 8 - Class(es) in a Multiple Class registration
Class Status DateThursday, September 30, 2021
Primary Code016
First Use Anywhere DateMonday, December 29, 2014
First Use In Commerce DateFriday, November 20, 2015

International Class020 - Furniture, mirrors, picture frames; goods (not included in other classes) of wood, cork, reed, cane, wicker, horn, bone, ivory, whalebone, shell, amber, mother-of-pearl, meerschaum and substitutes for all these materials, or of plastics.
US Class Codes002, 013, 022, 025, 032, 050
Class Status CodeB - Sec. 8 - Class(es) in a Multiple Class registration
Class Status DateThursday, September 30, 2021
Primary Code020
First Use Anywhere DateMonday, December 29, 2014
First Use In Commerce DateFriday, November 20, 2015

International Class021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes.
US Class Codes002, 013, 023, 029, 030, 033, 040, 050
Class Status CodeB - Sec. 8 - Class(es) in a Multiple Class registration
Class Status DateThursday, September 30, 2021
Primary Code021
First Use Anywhere DateMonday, December 29, 2014
First Use In Commerce DateFriday, November 20, 2015

International Class024 - Textiles and textile goods, not included in other classes; beds and table covers.
US Class Codes042, 050
Class Status Code6 - Active
Class Status DateTuesday, January 13, 2015
Primary Code024
First Use Anywhere DateMonday, December 29, 2014
First Use In Commerce DateFriday, November 20, 2015

International Class027 - Carpets, rugs, mats and matting, linoleum and other materials for covering existing floors; wall hangings (non-textile).
US Class Codes019, 020, 037, 042, 050
Class Status CodeB - Sec. 8 - Class(es) in a Multiple Class registration
Class Status DateThursday, September 30, 2021
Primary Code027
First Use Anywhere DateMonday, December 29, 2014
First Use In Commerce DateFriday, November 20, 2015

Trademark Owner History


Party NameE & E CO., LTD.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressFREMONT, CA 94538

Party NameE & E CO., LTD.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressFREMONT, CA 94538

Party NameE & E CO., LTD.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressFREMONT, CA 94538

Trademark Events


Event DateEvent Description
Thursday, September 30, 2021NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Thursday, September 30, 2021REGISTERED - PARTIAL SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Thursday, September 30, 2021CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, June 16, 2021TEAS SECTION 8 & 15 RECEIVED
Monday, March 1, 2021COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, March 1, 2016REGISTERED-PRINCIPAL REGISTER
Friday, February 5, 2016ASSIGNED TO EXAMINER
Tuesday, January 26, 2016NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Monday, January 25, 2016ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, January 19, 2016STATEMENT OF USE PROCESSING COMPLETE
Wednesday, December 2, 2015USE AMENDMENT FILED
Friday, January 15, 2016CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, December 2, 2015TEAS STATEMENT OF USE RECEIVED
Tuesday, August 18, 2015NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, June 23, 2015OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, June 23, 2015PUBLISHED FOR OPPOSITION
Wednesday, June 3, 2015NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Wednesday, May 20, 2015LAW OFFICE PUBLICATION REVIEW COMPLETED
Saturday, May 16, 2015ASSIGNED TO LIE
Wednesday, April 22, 2015APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, April 14, 2015EXAMINER'S AMENDMENT ENTERED
Tuesday, April 14, 2015NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Tuesday, April 14, 2015EXAMINERS AMENDMENT E-MAILED
Tuesday, April 14, 2015EXAMINERS AMENDMENT -WRITTEN
Thursday, April 9, 2015ASSIGNED TO EXAMINER
Wednesday, January 14, 2015NOTICE OF DESIGN SEARCH CODE E-MAILED
Tuesday, January 13, 2015NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Tuesday, January 6, 2015NEW APPLICATION ENTERED IN TRAM