| Serial Number | 87414334 |
| Word Mark | TRUE IDEOLOGY |
| Filing Date | Monday, April 17, 2017 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, September 26, 2025 |
| Registration Number | 5694336 |
| Registration Date | Tuesday, March 12, 2019 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, December 25, 2018 |
| Goods and Services | Aloe vera preparations for cosmetic purposes; Anti-aging moisturizers used as cosmetics; Bath and shower gels and salts not for medical purposes; Beauty serums; Body creams; Body scrub; Cold cream; Cosmetics and make-up; Essential oils for personal use; Face and body creams; Face and body milk; Facial creams; Facial masks; Facial moisturizer with SPF; Facial moisturizers; Facial oils; Facial scrubs; Hair care creams; Hair oils; Lotions for cellulite reduction; Massage gels, other than for medical purposes; Moisturizing body lotions; Moisturizing creams; Natural essential oils; Non-medicated anti-aging serum; Non-medicated lip balms; Non-medicated skin serums; Pomades for cosmetic purposes; Private label cosmetics; Skin cleansing lotion |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, September 26, 2025 |
| Primary Code | 003 |
| First Use Anywhere Date | Monday, November 30, 2015 |
| First Use In Commerce Date | Wednesday, November 30, 2016 |
| Party Name | Serlatina LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | DORAL, FL 33172 |
| Party Name | Serlatina LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | DORAL, FL 33172 |
| Party Name | Serlatina LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | DORAL, FL 33172 |
| Event Date | Event Description |
| Thursday, April 20, 2017 | NEW APPLICATION ENTERED |
| Tuesday, July 11, 2017 | ASSIGNED TO EXAMINER |
| Monday, April 24, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, July 11, 2017 | SUSPENSION LETTER WRITTEN |
| Tuesday, July 11, 2017 | NOTIFICATION OF LETTER OF SUSPENSION E-MAILED |
| Tuesday, July 11, 2017 | LETTER OF SUSPENSION E-MAILED |
| Wednesday, January 24, 2018 | ASSIGNED TO LIE |
| Wednesday, January 24, 2018 | REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED |
| Tuesday, June 5, 2018 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, June 5, 2018 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Thursday, November 15, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, December 5, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, December 25, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, December 25, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 12, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, March 12, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, September 26, 2025 | CANCELLED SEC. 8 (6-YR) |
| Monday, July 30, 2018 | REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED |